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008210913t20212021onc     ob   f|0| 0 eng d
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aFB3-6/2021-9E-PDF
1001 |aPortelance, Annie, |eauthor.
24510|aMeasuring and evaluating strategic communications at the Bank of Canada / |cby Annie Portelance.
264 1|aOttawa, Ontario, Canada : |bBank of Canada = Banque du Canada, |c2021.
264 4|c©2021
300 |a1 online resource (ii, 11 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
4901 |aStaff discussion paper = |aDocument d'analyse du personnel, |x1914-0568 ; |v2021-9
500 |a"Last updated: June 22, 2021."
504 |aIncludes bibliographical references (page 11).
520 |a"The Bank of Canada’s Communications Department has developed a framework to quantify and qualify the Bank’s communications efforts and their results. Using data-based measurement and evaluation, the department can assess the impact of the Bank’s communications activities and gauge the department’s contribution to the Bank’s overall goals"--Abstract.
61010|aCanada.|bBank of Canada.
650 0|aBanks and banking|zCanada|xCommunication systems.
650 6|aBanques|zCanada|xSystèmes de communication.
7102 |aBank of Canada, |eissuing body.
830#0|aStaff discussion paper (Bank of Canada)|x1914-0568 ; |v2021-9.|w(CaOODSP)9.806273
85640|qPDF|s757 KB|uhttps://publications.gc.ca/collections/collection_2021/banque-bank-canada/FB3-6-2021-9-eng.pdf