An analysis of developments in tourism markets in Latin America and Caribbean region / by Nicolino Strizzi and Scott Meis. : C85-7/1998-1E-PDF ; C85-7/1998-1E

"The purpose of this paper is to lay the foundation and the framework for assessing tourism markets of opportunity in the Latin America and Caribbean (LAC) region. This, it is hoped, will lead to a better understanding and appreciation of the opportunities and pitfalls facing tourism marketers in this region. More so, this framework will provide private and public sector decision makers with an early warning system to anticipate and avoid rising exposure to risky markets. This paper briefly examines the extent and economic importance of inbound and outbound tourism to the LAC region. It then assesses the prospect of the LAC region becoming a major tourist generating area and identifies and explores the major pressure points that will constrain the region's tourism growth over the next decade or so. Finally, the paper assesses Canada's ability to capture the region's anticipated growth in outbound tourism"--Introduction.

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