000 03147nam  2200457zi 4500
0019.903986
003CaOODSP
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006m     o  d f      
007cr cn|||||||||
008211008t20212021quca    o    f000 0 eng d
020 |a9780660405735|q(final report)
020 |a9780660405742|q(summary)
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aEn4-443/1-2021E-PDF
0861 |aEn4-443/2-2021E-PDF
24500|aOur healthy environment and economy advertising campaign testing : |bfinal report / |csubmitted to: Environment and Climate Change Canada.
264 1|a[Gatineau, Quebec] : |bEnvironment and Climate Change Canada = Environnement et changement climatique Canada, |c2021.
264 4|c©2021
300 |a1 online resource (85 pages) : |billustrations + |e1 executive summary (6 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aCover title.
500 |a"August 2021."
500 |a"Supplier Name: Narrative Research."
500 |a"POR Number: POR 022-21."
500 |a"Contract Number: K0A37-220238/001/CY."
500 |aIssued also in French under title: Évaluation de la campagne : une économie saine dans un environnement sain.
520 |a"Environment and Climate Change Canada is looking to support their Our Healthy Environment and Economy advertising campaign with public opinion research. Focusing on three key areas (nature and conservation; zero-emission vehicles and transportation; and energy efficiency), the overarching goal of this campaign is to both inform Canadians of existing efforts currently in progress in the fight against climate change (e.g., federal programs, incentives and efforts to accelerate the fight against climate change and encouraging further climate action), and to promote the economic benefits of such change. Moreover, the campaign will aim at building collective support for such actions, and Canadians, businesses and communities regarding what they can do to further accelerate climate action. While this campaign is being led by ECCC, it will feature services offered by various Government of Canada departments"--Background, page 4.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aConservation of natural resources|xGovernment policy|zCanada|xPublic opinion.
650 0|aTransportation and state|zCanada|xPublic opinion.
650 0|aEnergy consumption|xGovernment policy|zCanada|xPublic opinion.
7101 |aCanada. |bEnvironment and Climate Change Canada, |eissuing body.
7102 |aNarrative Research, |econsultant.
77508|tÉvaluation de la campagne : |w(CaOODSP)9.903987
794 |tOur healthy environment and economy advertising campaign (advertising campaign evaluation tool) : |w(CaOODSP)9.914664
85640|qPDF|s3.59 MB|uhttps://publications.gc.ca/collections/collection_2021/eccc/En4-443-1-2021-eng.pdf|zFinal report
85640|qPDF|s863 KB|uhttps://publications.gc.ca/collections/collection_2021/eccc/En4-443-2-2021-eng.pdf|zExecutive summary