| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.906461 |
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| 003 | CaOODSP |
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| 005 | 20250228110505 |
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| 006 | m o d f |
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| 007 | cr |n||||||||| |
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| 008 | 211229t20212021onc o f000 0 eng d |
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| 020 | |a9780660414881 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aV44-8/2021E-PDF |
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| 245 | 00|aEvaluation of the 2021 remembrance advertising campaign : |bmethodology report / |cprepared for Veterans Affairs Canada; supplier name: Phoenix SPI. |
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| 264 | 1|a[Ottawa] : |bVeterans Affairs Canada = Anciens combattants Canada, |cDecember 2021. |
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| 264 | 4|c©2021 |
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| 300 | |a1 online resource (23 pages) + |esummary (2 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Évaluation de la campagne publicitaire sur la commémoration de 2021 : rapport sur la méthodologie. |
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| 500 | |a"Contract Number: 51019-220187/001/CY." |
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| 500 | |a"Registration Number: POR 018-21." |
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| 520 | |a"The purpose of this research was to evaluate the 2021 Remembrance campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), a standardized survey questionnaire administered before and after the campaign’s paid media placement"--Summary, page 1. |
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| 650 | 0|aRemembrance Day (Canada)|xPublic opinion. |
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| 650 | 0|aVeterans|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bVeterans Affairs Canada, |eissuing body. |
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| 710 | 2 |aPhoenix Strategic Perspectives Inc., |econsultant. |
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| 775 | 08|tÉvaluation de la campagne publicitaire sur la commémoration de 2021 : |w(CaOODSP)9.906462 |
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| 794 | |tPublic opinion research study : |w(CaOODSP)9.918558 |
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| 856 | 40|qPDF|s620 KB|uhttps://publications.gc.ca/collections/collection_2022/acc-vac/V44-8-2021-eng.pdf|zMethodology report |
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| 856 | 40|qPDF|s323 KB|uhttps://publications.gc.ca/collections/collection_2022/acc-vac/V44-8-2021-1-eng.pdf|zSummary |
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