00000nam 2200000zi 4500 9.909182 CaOODSP 20240117150625 m o d f cr cn||||||||| 220317t20222022onc o f000 0 eng d 9780660426020 CaOODSP eng rda CaOODSP eng eng fre n-cn--- D2-411/2022E-PDF Testing recall of recruitment advertising : 2021-2022 campaign / submitted to: Department of National Defence ; submitted by: Narrative Research. Ottawa, Ontario : Department of National Defence, 2022. ©2022 1 online resource (1 volume (various pagings)) + 1 executive summary (4 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "POR Number: POR 025-21." "Contract Number: W8484-211016/001/CY." Issued also in French under title: Évaluation du rappel de la publicité de recrutement : campagne 2021-2022. "Each year the Canadian Armed Forces must enroll Regular Force (full-time) and Reserve Force (part-time) members to fulfill the Strategic Intake Plan. Specifically, The CAF’s 2021-2022 Awareness Campaign continues to target Canadians aged 18-34, with a goal of increasing interest and consideration for CAF jobs by focussing attention on the relevancy of its training, education and career development programs. To help meet stated recruiting objectives, DND has launched a multi-pronged CAF recruitment campaign consisting of an overarching awareness campaign, a priority occupations campaign, a women-focus campaign, an Indigenous campaign, and a Reserve campaign"--Executive summary, page 2. Includes some text in French. Canada. Canadian Armed Forces Recruiting, enlistment, etc. Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Department of National Defence, issuing body. Narrative Research, consultant. Évaluation du rappel de la publicité de recrutement : (CaOODSP)9.909183 Testing recall of recruitment advertising : (CaOODSP)9.920563 Testing recall of recruitment advertising : (CaOODSP)9.900050 PDF 1.02 MB https://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-411-2022-eng.pdf Methodological report PDF KB https://publications.gc.ca/collections/collection_2022/mdn-dnd/D2-411-2022-1-eng.pdf Executive summary