000 02510nam  2200421zi 4500
0019.910068
003CaOODSP
00520221107182046
006m     o  d f      
007cr cn|||||||||
008220407t20222022onca    o    f000 0 eng d
020 |a9780660429809
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aD96-86/2022E-PDF
24500|aCSE recruitment branding testing : |bfinal report / |cprepared for Communications Security Establishment ; supplier name: Earnscliffe Strategy Group.
264 1|aOttawa, Ontario : |bCommunications Security Establishment = Centre de la sécurité des telecommunications, |c2022.
264 4|c©2022
300 |a1 online resource (43 pages) : |billustrations + |esummary (5 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Évaluation de la stratégie de recrutement du CST : rapport final.
500 |a"Contract number: 2L165-220555/001/CY."
500 |a"Delivery date: March 4, 2022."
500 |a"Registration number: POR 102-21."
520 |a"The primary focus of the research was to explore reactions to a series of branding concepts to understand which approaches, from both a design and messaging perspective, were most appropriate for the target audiences: students in science, technology, engineering, and mathematics (STEM) and mid-career professionals. The information gained through this public opinion research will be shared throughout the Department to inform the development of communications products and strategies"--Executive summary, page 1.
61020|aCommunications Security Establishment (Canada)|xPublic opinion.
650 0|aEmployees|xRecruiting|zCanada|xPublic opinion.
650 0|aBranding (Marketing)|zCanada|xPublic opinion.
650 0|aCollege students|zCanada|xAttitudes.
650 0|aProfessional employees|zCanada|xAttitudes.
650 0|aPublic opinion|zCanada.
7102 |aCommunications Security Establishment (Canada), |eissuing body.
7102 |aEarnscliffe Strategy Group, |econsultant.
77508|tÉvaluation de la stratégie de recrutement du CST : |w(CaOODSP)9.910069
85640|qPDF|s28.58 MB|uhttps://publications.gc.ca/collections/collection_2022/cstc-csec/D96-86-2022-eng.pdf|zFinal report
85640|qPDF|s136 KB|uhttps://publications.gc.ca/collections/collection_2022/cstc-csec/D96-86-2022-1-eng.pdf|zSummary