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      <marc:subfield code="a">n-cn---</marc:subfield>
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      <marc:subfield code="a">V44-14/2022E-PDF</marc:subfield>
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    <marc:datafield tag="245" ind1="0" ind2="0">
      <marc:subfield code="a">Veterans' media preferences and awareness of VAC programs and services : </marc:subfield>
      <marc:subfield code="b">integrated report / </marc:subfield>
      <marc:subfield code="c">prepared for Veterans Affairs Canada.</marc:subfield>
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    <marc:datafield tag="246" ind1="1" ind2="4">
      <marc:subfield code="a">Veterans' media preferences and awareness of VAC programs and services : </marc:subfield>
      <marc:subfield code="b">final integrated report</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">[Charlottetown, Prince Edward Island] : </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada, </marc:subfield>
      <marc:subfield code="c">2022.</marc:subfield>
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      <marc:subfield code="c">©2022</marc:subfield>
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      <marc:subfield code="a">1 online resource (94 pages) : </marc:subfield>
      <marc:subfield code="b">graphs + </marc:subfield>
      <marc:subfield code="e">1 summary (8 pages)</marc:subfield>
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      <marc:subfield code="a">text</marc:subfield>
      <marc:subfield code="b">txt</marc:subfield>
      <marc:subfield code="2">rdacontent</marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
      <marc:subfield code="b">c</marc:subfield>
      <marc:subfield code="2">rdamedia</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
      <marc:subfield code="2">rdacarrier</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Supplier: EKOS RESEARCH ASSOCIATES INC."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Contract number: 51019-207004/001/CY."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Date: May 25, 2022."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Registration number: POR 006-21."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Préférences médiatiques des vétérans et connaissance des programmes et des services d'ACC : rapport intégré final.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="520" ind1=" " ind2=" ">
      <marc:subfield code="a">"Veterans Affairs Canada (VAC) supports Veterans and their families and promotes recognition and remembrance of Veterans' achievements and sacrifices during times of war, military conflict and peace. At the time the report was released, the total population of Veterans in Canada is estimated to be 629,300. This includes 32,100 War Service Veterans and 597,200 Canadian Armed Forces (CAF) Veterans; however, this population is expected to decline through the next five years. In addition, VAC administers benefits of 15,306 Royal Canadian Mounted Police (RCMP) members or former members and their survivors. It is estimated that VAC serves 19% of the Veteran population in Canada. In 2019-20, the proportion of clients increased by 0.5% and is forecasted to increase by about 1% each year over the next five years. In support of the development of strategic marketing campaigns to support clients, VAC is commissioning research to better understand the Veteran community in terms of awareness of services and benefits offered by VAC and media consumption habits"--Executive summary, page 7.</marc:subfield>
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      <marc:subfield code="a">Veterans</marc:subfield>
      <marc:subfield code="x">Services for</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Veterans</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Attitudes.</marc:subfield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
      <marc:subfield code="b">Veterans Affairs Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Ekos Research Associates, </marc:subfield>
      <marc:subfield code="e">consultant.</marc:subfield>
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      <marc:subfield code="t">Préférences médiatiques des vétérans et connaissance des programmes et des services d'ACC : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.910182</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">1.21 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2022/acc-vac/V44-14-2022-eng.pdf</marc:subfield>
      <marc:subfield code="z">Final integrated report</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">407 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2022/acc-vac/V44-14-2022-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">Summary</marc:subfield>
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