00000nam 2200000zi 4500 9.913126 CaOODSP 20221107182725 m o d f cr cn||||||||| 220707t20222022onca o f000 0 eng d 9780660444628 CaOODSP eng rda CaOODSP eng fre n-cn--- A22-674/2022E-PDF Creative concepts in support of the AgriCommunication campaign : final report / prepared for: Agriculture and Agri-Food Canada ; supplier name: Narrative Research. [Ottawa] : Agriculture and Agri-Food Canada, 2022. ©2022 1 online resource (68 pages) : colour illustrations + executive summary (8 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Concepts créatifs à l'appui de la campagne AgriCommunication : recherche qualitative - rapport final. "POR Number: 085-21." "Contract Number: 01B68-220947/001/CY." "Delivery Date: March 11, 2022." "The purpose of the research is to inform Agriculture and Agri-Food Canada’s (AAFC’s) development and promotion of a toolkit highlighting how farmers play a leadership role in the adoption of more sustainable and climate-resilient practices, and clean technologies, with the support of the Government of Canada. The focus testing was designed to examine three concepts being considered in support of the AgriCommunication initiative, seeking to understand if they resonate with the target audiences and are clearly communicating the message and the intended call-to-action"--Executive summary, page 1. Includes some text in French. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Farmers Canada Public opinion. Agriculture and state Canada Public opinion. Advertising Food Canada Public opinion. Public opinion Canada. Canada. Agriculture and Agri-Food Canada, issuing body. Narrative Research, consultant. Concepts créatifs à l'appui de la campagne AgriCommunication : (CaOODSP)9.913127 PDF 4.12 MB https://publications.gc.ca/collections/collection_2022/aac-aafc/A22-674-2022-eng.pdf Final report PDF 739 KB https://publications.gc.ca/collections/collection_2022/aac-aafc/A22-674-2022-1-eng.pdf Executive summary 13126E