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| 02660nam 2200445zi 4500 |
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| 001 | 9.913126 |
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| 003 | CaOODSP |
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| 005 | 20221107182725 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 220707t20222022onca o f000 0 eng d |
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| 020 | |a9780660444628 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aA22-674/2022E-PDF |
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| 245 | 00|aCreative concepts in support of the AgriCommunication campaign : |bfinal report / |cprepared for: Agriculture and Agri-Food Canada ; supplier name: Narrative Research. |
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| 264 | 1|a[Ottawa] : |bAgriculture and Agri-Food Canada, |c2022. |
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| 264 | 4|c©2022 |
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| 300 | |a1 online resource (68 pages) : |bcolour illustrations + |eexecutive summary (8 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Concepts créatifs à l'appui de la campagne AgriCommunication : recherche qualitative - rapport final. |
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| 500 | |a"POR Number: 085-21." |
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| 500 | |a"Contract Number: 01B68-220947/001/CY." |
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| 500 | |a"Delivery Date: March 11, 2022." |
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| 520 | |a"The purpose of the research is to inform Agriculture and Agri-Food Canada’s (AAFC’s) development and promotion of a toolkit highlighting how farmers play a leadership role in the adoption of more sustainable and climate-resilient practices, and clean technologies, with the support of the Government of Canada. The focus testing was designed to examine three concepts being considered in support of the AgriCommunication initiative, seeking to understand if they resonate with the target audiences and are clearly communicating the message and the intended call-to-action"--Executive summary, page 1. |
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| 546 | |aIncludes some text in French. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aFarmers|zCanada|xPublic opinion. |
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| 650 | 0|aAgriculture and state|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising|xFood|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bAgriculture and Agri-Food Canada, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tConcepts créatifs à l'appui de la campagne AgriCommunication : |w(CaOODSP)9.913127 |
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| 856 | 40|qPDF|s4.12 MB|uhttps://publications.gc.ca/collections/collection_2022/aac-aafc/A22-674-2022-eng.pdf|zFinal report |
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| 856 | 40|qPDF|s739 KB|uhttps://publications.gc.ca/collections/collection_2022/aac-aafc/A22-674-2022-1-eng.pdf|zExecutive summary |
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