00000nam 22000008i 4500 9.914664 CaOODSP 20221213125753 m o d f cr cn||||||||| 220819t20222022quc o f000 0 eng d 9780660451473 (final report) 9780660451480 (summary) CaOODSP eng rda CaOODSP n-cn--- En4-443/1-2022E-PDF En4-443/2-2022E-PDF Our healthy environment and economy advertising campaign (advertising campaign evaluation tool) : methodology report / prepared for Environment and Climate Change Canada. Our healthy environment and economy : methodology report Gatineau, QC : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2022. ©2022 1 online resource (1 volume (various pagings)) + 1 executive summary (5 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "July 8, 2022." "Supplier Name: Narrative Research." "Contract number: K0A37-220205/001/CY." "Registration number: POR 020-21." Issued also in French under title: Notre campagne publicitaire pour une économie saine dans un environnement sain (Outil d’évaluation de campagnes publicitaires – OECP) : rapport de méthodologie. "ECCC has developed this communications campaign to both inform Canadians of existing efforts underway concerning climate change, as well as of Government of Canada (GC) programs, incentives and efforts vis-à-vis climate change. The first phase of the campaign, which ran in July 2021, consisted of informational text-based ads through search engine marketing (for example, Google Adwords and Bing Search). In the second phase, advertising consisted of a mix of placements designed to increase the reach and breadth of messaging to the campaign’s target audience across multiple touchpoints, including but not limited to: television, video, web, mobile apps, music and podcast streaming services, trade publications and social media. This phase ran from mid-February until mid-June 2022"--Executive summary, page 2. Government advertising Canada Public opinion. Conservation of natural resources Government policy Canada Public opinion. Transportation and state Canada Public opinion. Energy consumption Government policy Canada Public opinion. Canada. Environment and Climate Change Canada, issuing body. Narrative Research, consultant. Notre campagne publicitaire pour une économie saine dans un environnement sain (Outil d’évaluation de campagnes publicitaires – OECP) : (CaOODSP)9.914665 Our healthy environment and economy advertising campaign testing : (CaOODSP)9.903986 PDF 1.38 MB https://publications.gc.ca/collections/collection_2022/eccc/En4-443-1-2022-eng.pdf Final report PDF 951 KB https://publications.gc.ca/collections/collection_2022/eccc/En4-443-2-2022-eng.pdf Executive summary HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2022/020-21-e/POR020-21-Methodology-Report-Eng.htm Final report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2022/020-21-e/summary/POR020-21-Executive-Summary-Eng.htm Executive summary