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| 03692cam 22004938i 4500 |
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| 001 | 9.914664 |
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| 003 | CaOODSP |
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| 005 | 20221213125753 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 220819t20222022quc o f000 0 eng d |
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| 020 | |a9780660451473|q(final report) |
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| 020 | |a9780660451480|q(summary) |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aEn4-443/1-2022E-PDF |
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| 086 | 1 |aEn4-443/2-2022E-PDF |
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| 245 | 00|aOur healthy environment and economy advertising campaign (advertising campaign evaluation tool) : |bmethodology report / |cprepared for Environment and Climate Change Canada. |
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| 246 | 17|aOur healthy environment and economy : |bmethodology report |
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| 264 | 1|aGatineau, QC : |bEnvironment and Climate Change Canada = Environnement et changement climatique Canada, |c2022. |
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| 264 | 4|c©2022 |
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| 300 | |a1 online resource (1 volume (various pagings)) + |e1 executive summary (5 unnumbered pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"July 8, 2022." |
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| 500 | |a"Supplier Name: Narrative Research." |
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| 500 | |a"Contract number: K0A37-220205/001/CY." |
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| 500 | |a"Registration number: POR 020-21." |
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| 500 | |aIssued also in French under title: Notre campagne publicitaire pour une économie saine dans un environnement sain (Outil d’évaluation de campagnes publicitaires – OECP) : rapport de méthodologie. |
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| 520 | |a"ECCC has developed this communications campaign to both inform Canadians of existing efforts underway concerning climate change, as well as of Government of Canada (GC) programs, incentives and efforts vis-à-vis climate change. The first phase of the campaign, which ran in July 2021, consisted of informational text-based ads through search engine marketing (for example, Google Adwords and Bing Search). In the second phase, advertising consisted of a mix of placements designed to increase the reach and breadth of messaging to the campaign’s target audience across multiple touchpoints, including but not limited to: television, video, web, mobile apps, music and podcast streaming services, trade publications and social media. This phase ran from mid-February until mid-June 2022"--Executive summary, page 2. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aConservation of natural resources|xGovernment policy|zCanada|xPublic opinion. |
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| 650 | 0|aTransportation and state|zCanada|xPublic opinion. |
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| 650 | 0|aEnergy consumption|xGovernment policy|zCanada|xPublic opinion. |
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| 710 | 1 |aCanada. |bEnvironment and Climate Change Canada, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tNotre campagne publicitaire pour une économie saine dans un environnement sain (Outil d’évaluation de campagnes publicitaires – OECP) : |w(CaOODSP)9.914665 |
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| 795 | |tOur healthy environment and economy advertising campaign testing : |w(CaOODSP)9.903986 |
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| 856 | 40|qPDF|s1.38 MB|uhttps://publications.gc.ca/collections/collection_2022/eccc/En4-443-1-2022-eng.pdf|zFinal report |
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| 856 | 40|qPDF|s951 KB|uhttps://publications.gc.ca/collections/collection_2022/eccc/En4-443-2-2022-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2022/020-21-e/POR020-21-Methodology-Report-Eng.htm|zFinal report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2022/020-21-e/summary/POR020-21-Executive-Summary-Eng.htm|zExecutive summary |
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