00000nam 2200000zi 4500 9.923258 CaOODSP 20230828144403 m o d f cr |n||||||||| 230529t20132013onca o f|0| 0 eng d CaOODSP eng rda CaOODSP n-cn--- Iu4-425/2013E-PDF Advertising pre-test : effectiveness of creative executions on "Canadian wireless telecom policy" : final report / prepared by TNS Canada. [Ottawa] : Industry Canada = Industrie Canada, [2013] ©2013 1 online resource (45 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [by Innovation, Science and Economic Development Canada]. "POR Registration Number: POR 023-13." "PWGSC Contract Number: U1400-131461/001-CY." "TNS Study Number 200102222." "To address the current issues surrounding telecommunications, the Government of Canada has decided to launch a series of informative advertising. This approach aims to communicate the position and policy of the Government with respect to telecommunications and to clarify the confusion or misrepresentation that may be present in the minds of Canadians. The main objective of the study was to evaluate the effectiveness of different creative executions – two proposed television concepts, and current radio (2) and print executions"--page 6. Government advertising Canada Public opinion. Telecommunication policy Canada Public opinion. Public opinion Canada. Publicité d'État Canada Opinion publique. Télécommunications Politique gouvernementale Canada Opinion publique. Opinion publique Canada. Canada. Industry Canada, issuing body. TNS Canada (Firm), consultant. PDF 2.14 MB https://publications.gc.ca/collections/collection_2023/isde-ised/iu4/Iu4-425-2013-eng.pdf