00000nam 2200000zi 4500 9.923265 CaOODSP 20230731141202 m o d f cr m|||||||||| 230529t20232023onc o f00| 0 eng d 9780660489261 CaOODSP eng rda CaOODSP n-cn--- H14-438/2023E-PDF Seasonal flu advertising campaign - advertising campaign evaluation tool (ACET) : methodological report / prepared for Health Canada. Ottawa, ON : Health Canada = Santé Canada, 2023. ©2023 1 online resource (19 pages) + executive summary (2 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Campagne publicitaire sur la grippe saisonnière - outil d'évaluation des campagnes publicitaires (OECP) : rapport méthodologique. "Supplier name: Ipsos Public Affairs." "Contract Number: HT372-225971." "Registration number: POR 122-22." "Delivery Date: March 13th, 2023." "Health Canada (HC) and the Public Health Agency of Canada (PHAC) ran the 2022-23 Seasonal Flu Vaccine Advertising Campaign from November 14, 2022, until January 13, 2023. The goal of the campaign was to raise awareness of the importance of the flu vaccine, particularly in high-risk groups, and to provide individuals with information to help them to self-identify as being at higher risk of complications from getting the flu. Another goal was to encourage people in close contact with high-risk populations to get a flu shot to protect themselves and those at high risk"--Executive Summary, page 1. Influenza vaccines Canada Public opinion. Influenza Vaccination Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada. Health Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. Campagne publicitaire sur la grippe saisonnière - outil d'évaluation des campagnes publicitaires (OECP) : (CaOODSP)9.923267 PDF 565 KB https://publications.gc.ca/collections/collection_2023/sc-hc/H14-438-2023-eng.pdf Methodological Report PDF 276 KB https://publications.gc.ca/collections/collection_2023/sc-hc/H14-438-2023-1-eng.pdf Executive Summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2023/122-22-e/report.html Methodological Report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2023/122-22-e/summary/summary.html Executive Summary