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| 02918nam 2200457zi 4500 |
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| 001 | 9.923265 |
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| 003 | CaOODSP |
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| 005 | 20230731141202 |
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| 006 | m o d f |
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| 007 | cr m|||||||||| |
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| 008 | 230529t20232023onc o f00| 0 eng d |
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| 020 | |a9780660489261 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aH14-438/2023E-PDF |
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| 245 | 00|aSeasonal flu advertising campaign - advertising campaign evaluation tool (ACET) : |bmethodological report / |cprepared for Health Canada. |
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| 264 | 1|aOttawa, ON : |bHealth Canada = Santé Canada, |c2023. |
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| 264 | 4|c©2023 |
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| 300 | |a1 online resource (19 pages) + |eexecutive summary (2 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aIssued also in French under title: Campagne publicitaire sur la grippe saisonnière - outil d'évaluation des campagnes publicitaires (OECP) : rapport méthodologique. |
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| 500 | |a"Supplier name: Ipsos Public Affairs." |
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| 500 | |a"Contract Number: HT372-225971." |
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| 500 | |a"Registration number: POR 122-22." |
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| 500 | |a"Delivery Date: March 13th, 2023." |
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| 520 | |a"Health Canada (HC) and the Public Health Agency of Canada (PHAC) ran the 2022-23 Seasonal Flu Vaccine Advertising Campaign from November 14, 2022, until January 13, 2023. The goal of the campaign was to raise awareness of the importance of the flu vaccine, particularly in high-risk groups, and to provide individuals with information to help them to self-identify as being at higher risk of complications from getting the flu. Another goal was to encourage people in close contact with high-risk populations to get a flu shot to protect themselves and those at high risk"--Executive Summary, page 1. |
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| 650 | 0|aInfluenza vaccines|zCanada|xPublic opinion. |
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| 650 | 0|aInfluenza|xVaccination|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bHealth Canada, |eissuing body. |
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| 710 | 2 |aIpsos (Firm). |bPublic Affairs, |econsultant. |
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| 775 | 08|tCampagne publicitaire sur la grippe saisonnière - outil d'évaluation des campagnes publicitaires (OECP) : |w(CaOODSP)9.923267 |
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| 856 | 40|qPDF|s565 KB|uhttps://publications.gc.ca/collections/collection_2023/sc-hc/H14-438-2023-eng.pdf|zMethodological Report |
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| 856 | 40|qPDF|s276 KB|uhttps://publications.gc.ca/collections/collection_2023/sc-hc/H14-438-2023-1-eng.pdf|zExecutive Summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2023/122-22-e/report.html|zMethodological Report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2023/122-22-e/summary/summary.html|zExecutive Summary |
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