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      <marc:subfield code="a">H164-353/2023E-PDF</marc:subfield>
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      <marc:subfield code="a">Guidance on distinction between advertising and other activities for health products.</marc:subfield>
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      <marc:subfield code="a">Ottawa, ON : </marc:subfield>
      <marc:subfield code="b">Health Canada = Santé Canada, </marc:subfield>
      <marc:subfield code="c">August 2023.</marc:subfield>
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      <marc:subfield code="c">©2023</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Document d'orientation sur la distinction entre les activités publicitaires et les autres activités pour les produits de santé.</marc:subfield>
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      <marc:subfield code="a">"Pub.: 230238"--Verso of cover.</marc:subfield>
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      <marc:subfield code="a">"Health Canada recognizes that it is important for industry to disseminate non-promotional, accessible information on human and animal health products to health care professionals (HCPs) and the general public. Since advertising is for the purpose of promoting the sale of a health product, it is critical to determine whether the purpose of a message is to promote the sale of a health product or to provide information. This is in accordance with the Food and Drugs Act (FDA). This guidance document outlines the factors that contribute to rendering a message or activity promotional. When deciding if advertising legislative and regulatory provisions apply, one needs to first determine whether a particular message or activity is promotional or non-promotional"--Overview, page 1.</marc:subfield>
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      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Advertising</marc:subfield>
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      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="t">Document d'orientation sur la distinction entre les activités publicitaires et les autres activités pour les produits de santé.</marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.925058</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">561 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2023/sc-hc/H164-353-2023-eng.pdf</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://www.canada.ca/en/health-canada/services/drugs-health-products/regulatory-requirements-advertising/policies-guidance-documents/policy-distinction-between-advertising-activities.html</marc:subfield>
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      <marc:subfield code="a">230238</marc:subfield>
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