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| 03363nam 2200493zi 4500 |
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| 001 | 9.927026 |
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| 003 | CaOODSP |
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| 005 | 20240722132947 |
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| 006 | m o d f |
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| 007 | cr bn||||||||| |
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| 008 | 230907t20232023onc o f00| 0 eng d |
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| 020 | |a9780660678436 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 045 | |ay2y2 |
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| 086 | 1 |aCi4-248/2023E-PDF |
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| 245 | 00|aInclusive communities campaign creative testing & advertising campaign evaluation tool (ACET) : |bfinal report. |
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| 264 | 1|aOttawa ON : |bImmigration, Refugees and Citizenship Canada = Immigration, Réfugiés et Citoyenneté Canada, |c2023. |
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| 264 | 4|c©2023 |
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| 300 | |a1 online resource (23 pages) + |eexecutive summary (9 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Supplier Name: Leger Marketing Inc." |
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| 500 | |a"Contract Number: B8815-23-0100." |
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| 500 | |a"Registration Number: POR 026-22." |
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| 500 | |a"Delivery Date: 2023-03-29." |
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| 500 | |aIssued also in French under title: Évaluation des exécutions publicitaires de la campagne communautés inclusives & outil d’évaluation de campagnes publicitaires (OECP) : rapport final. |
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| 520 | |a"The Inclusive Communities campaign first launched in 2020-21. This year’s advertising campaign aimed to encourage Canadians to engage with immigrants, understand their contributions to the Canadian economy and local communities and get involved in welcoming newcomers into their communities for everyone’s benefit ... By being inclusive, communities can help newcomers (immigrants and refugees) feel welcomed. Demonstrating the benefits of immigration at the local, community level, dispelling common myths about immigration and refugees, and promoting positive engagement between Canadians and newcomers is vital to ensuring that newcomers are welcomed, and communities are inclusive"--Executive summary, page 4. |
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| 650 | 0|aImmigrants|zCanada|xPublic opinion. |
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| 650 | 0|aRefugees|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 651 | 0|aCanada|xEmigration and immigration|xPublic opinion. |
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| 710 | 1 |aCanada. |bImmigration, Refugees and Citizenship Canada, |eissuing body. |
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| 710 | 2 |aLéger Marketing, |econsultant. |
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| 775 | 08|tÉvaluation des exécutions publicitaires de la campagne communautés inclusives & outil d’évaluation de campagnes publicitaires (OECP) : |w(CaOODSP)9.927025 |
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| 794 | |tInclusive Communities advertising campaign evaluation tool (ACET) : |w(CaOODSP)9.935961 |
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| 856 | 40|qPDF|s1.19 MB|uhttps://publications.gc.ca/collections/collection_2023/ircc/Ci4-248-2023-eng.pdf|zFinal report |
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| 856 | 40|qPDF|s882 KB|uhttps://publications.gc.ca/collections/collection_2023/ircc/Ci4-248-2023-1-eng.pdf|zExecutive Summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/immigration_refugees/2023/026-22-e/026-22_Final_report_EN.html|zFinal report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/immigration_refugees/2023/026-22-e/summary/026-22_Executive_Summary_EN.html|zExecutive Summary |
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