00000nam 2200000zi 4500 9.927584 CaOODSP 20230920114024 m o d f cr |n||||||||| 230920t20232023oncd ob f|0| 0 eng d CaOODSP eng rda CaOODSP eng eng fre n-cn--- FB3-5/2023-41E-PDF Jin, Ginger Zhe, author. Flagship entry in online marketplaces / by Ginger Zhe Jin, Zhentong Lu, Xiaolu Zhou and Lu Fang. [Ottawa] : Bank of Canada = Banque du Canada, 2023. ©2023 1 online resource (ii, 61 pages) : charts. text txt rdacontent computer c rdamedia online resource cr rdacarrier Staff working paper = Document de travail du personnel, 1701-9397 ; 2023-41 "Last updated: August 15, 2023." Includes bibliographical references. "In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes the sales of same-brand sellers, while other brands may gain as the buyer base expands on the platform. Counterfactual simulation suggests that flagship entry improves the gross merchandise value of the platform and overall consumer welfare in most cases"--Abstract. Includes abstract in French. Electronic commerce Research. Commerce électronique Recherche. Bank of Canada, issuing body. Staff working paper (Bank of Canada) 2023-41. (CaOODSP)9.806221 PDF 5.26 MB https://publications.gc.ca/collections/collection_2023/banque-bank-canada/FB3-5-2023-41-eng.pdf