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008230920t20232023oncd    ob   f|0| 0 eng d
040 |aCaOODSP|beng|erda|cCaOODSP
041 |aeng|beng|bfre
043 |an-cn---
0861 |aFB3-5/2023-41E-PDF
1001 |aJin, Ginger Zhe, |eauthor.
24510|aFlagship entry in online marketplaces / |cby Ginger Zhe Jin, Zhentong Lu, Xiaolu Zhou and Lu Fang.
264 1|a[Ottawa] : |bBank of Canada = Banque du Canada, |c2023.
264 4|c©2023
300 |a1 online resource (ii, 61 pages) : |bcharts.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
4901 |aStaff working paper = Document de travail du personnel, |x1701-9397 ; |v2023-41
500 |a"Last updated: August 15, 2023."
504 |aIncludes bibliographical references.
520 |a"In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by improving consumer perception for parts of the platform. In the meantime, flagship entry cannibalizes the sales of same-brand sellers, while other brands may gain as the buyer base expands on the platform. Counterfactual simulation suggests that flagship entry improves the gross merchandise value of the platform and overall consumer welfare in most cases"--Abstract.
546 |aIncludes abstract in French.
650 0|aElectronic commerce|xResearch.
650 6|aCommerce électronique|xRecherche.
7102 |aBank of Canada, |eissuing body.
830#0|aStaff working paper (Bank of Canada)|v2023-41.|w(CaOODSP)9.806221
85640|qPDF|s5.26 MB|uhttps://publications.gc.ca/collections/collection_2023/banque-bank-canada/FB3-5-2023-41-eng.pdf