00000nam 2200000zi 4500 9.930807 CaOODSP 20250724093815 m o d f cr cn||||||||| 231124t20232023quca o f000 0 eng d 9780660690087 CaOODSP eng rda CaOODSP n-cn--- Em4-39/2024E-PDF Upgrading Your Skills advertising campaign creative testing : final report / prepared for Employment and Social Development Canada. [Gatineau, Québec] : Employment and Social Development Canada = Emploi et développement social Canada, 2023. ©2023 1 online resource (32, 10, 4, 6 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier "November 2023." "Supplier Name: Narrative Research." "POR Number: POR 033-23." "Contract Number: CW2326284." Issued also in French under title: Test de concepts créatifs pour la campagne publicitaire Développe tes compétences : rapport final. "Employment and Social Development Canada (ESDC) is in the process of finalizing and evaluating the Upgrade Your Skills campaign over the course of the 2023-2024 and 2024-2025 fiscal years. As part of the campaign development, ESDC was required to test creative concepts and evaluate the campaign effectiveness, through the use of a multi-phased research approach that includes both qualitative methodologies and quantitative. This requirement applies to Government of Canada advertising campaigns with a media buy of over $1 million"--Background and Research Methodology, page 1. Job hunting Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada. Employment and Social Development Canada, issuing body. Narrative Research, issuing body. Test de concepts créatifs pour la campagne publicitaire Développe tes compétences : (CaOODSP)9.930808 PDF 2.04 MB https://publications.gc.ca/collections/collection_2025/edsc-esdc/Em4-39-2024-eng.pdf HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/033-23-e/033-23-report-creative-testing.htm