00000000nam 2200000zi 4500
0019.931059
003CaOODSP
00520240318153420
006m     o  d f      
007cr cn|||||||||
008231130s2018    oncdo   o    f000 0 eng d
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---|an-us---
0861 |aIu86-64/1-2017E-PDF
24500|aCanada culinary positioning research - US travellers.
264 1|a[Ottawa] : |bDestination Canada, |c[2018]
300 |a1 online resource (18 unnumbered pages) : |bgraphs, photographs
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aCover title.
500 |aIssued also in French under title: Étude de positionnement de la cuisine canadienne - voyageurs américains.
520 |a"Across all of Destination Canada's international markets, culinary activities such as "trying local food and drink" is one of the top leisure travel activities that travellers choose to do when visiting. Destination Canada was interested in the role that culinary experiences and products have in how travellers choose a destination, so we conducted an in-depth analysis of over 22,000 respondents across 12 countries. We found that culinary experiences were important in determining destination choice in many markets, but that Canada had mixed performance when using culinary experiences or products to inspire international tourists. For US travellers, culinary experiences and products are not a key driver of long-haul travel in general, but they are a key driver of travel to Canada. This presents an opportunity for Canada to better understand what is resonating well in the US market with its current culinary offerings, and how it could be positioned in order to entice more travellers to come to Canada, including those who are interested in culinary tourism but may not currently be considering Canada as a culinary destination » -- Background and objectives, page [3].
650 6|aTravelers|xFood|zUnited States|xAttitudes.
650 0|aFood habits|zCanada|xPublic opinion.
650 0|aFood tourism|zCanada|xResearch.
7102 |aDestination Canada, |eissuing body.
77508|tÉtude de positionnement de la cuisine canadienne - voyageurs américains.|w(CaOODSP)9.935593
85640|qPDF|s4.95 MB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu86-64-1-2017-eng.pdf