00000nam 2200000zi 4500 9.932628 CaOODSP 20240416144012 m o d f cr cn||||||||| 240117t20122012bcco o f000 0 eng d CaOODSP eng rda CaOODSP n-cn-nk Iu87-1/1-2012E-PDF New Brunswick Department of Tourism, Heritage and Culture : shaping culture, increasing focus and finding success. [Vancouver] : Canadian Tourism Commission, [2012] ©2012 1 online resource (13 pages) : photographs. text txt rdacontent computer c rdamedia online resource cr rdacarrier EQ up close: case study series Cover title. Issued also in French under title: Pleins feux sur le Quotient explorateur : études de cas Donner forme à une culture et canaliser les efforts à la recherche du succès Ministère du Tourisme, du Patrimoine et de la Culture du Nouveau-Brunswick. "In the summer of 2010, Tourism New Brunswick (TNB), a division of the Department of Tourism, Heritage and Culture, became one of the first to license the Explorer Quotient® (“EQ®”) from the Canadian Tourism Commission (CTC). TNB’s goal was to increase net new visitors to the province. Having used primarily ad hoc research in the past, it was time to evaluate segmentation tools to gain better insights into travellers. Specifically, the organization sought a tool that could link with additional research sources to keep segments up to date and to track progress year-over-year"--Case summary, page 2. Tourism New Brunswick Marketing Case studies. Marketing research New Brunswick Case studies. Case studies lcgft Canadian Tourism Commission, issuing body. Donner forme à une culture et canaliser les efforts à la recherche du succès Ministère du Tourisme, du Patrimoine et de la Culture du Nouveau-Brunswick. (CaOODSP)9.932639 EQ up close: case study series. (CaOODSP)9.932590 PDF 1.19 MB https://publications.gc.ca/collections/collection_2024/dc/Iu87-1-1-2012-eng.pdf