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008240208t20242023onc     o    f000 0 eng d
020 |a9780660701349
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
045 |ay2y2
0861 |aH14-575/2024E-PDF
24500|aPost advertising campaign evaluation tool (ACET) - Canada Dental Benefit campaign : |breport / |csubmitted to Health Canada ; prepared by Leger.
264 1|a[Ottawa] : |bHealth Canada = Santé Canada, |c2024.
264 4|c©2023
300 |a1 online resource (24 pages) + |esummary (6 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Outil d'évaluation des campagnes publicitaires (OECP) - campagne de la Prestation dentaire canadienne : rapport.
500 |a"Contract Number: CW2332909."
500 |a"Registration number: POR 061-23."
500 |a"February 2024"--Page 2.
520 |a"This report presents the methodology of online surveys conducted by Leger on behalf of Health Canada. This research was conducted in one phase and took place online right after the advertising campaign ended. The objective of the survey was to evaluate the awareness about the Canada Dental Benefit (including the eligibility criteria and application process), among Canadian parents of children under 12 with a household income of less than $90,000 (with quotas on respondents from racialized communities as well as respondents belonging to households within rural areas). The survey included a mix of participants with and without private dental insurance (70% without insurance, 30% with insurance). The research was conducted between October 17 and November 6, 2023"--Page 2.
650 0|aChildren|xDental care|zCanada|xFinance|xPublic opinion.
650 0|aChildren|xDental care|xGovernment policy|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
650 0|aParents|zCanada|xAttitudes.
7101 |aCanada. |bHealth Canada, |eissuing body.
7102 |aLéger (Firm), |econsultant.
77508|tOutil d'évaluation des campagnes publicitaires (OECP) - campagne de la Prestation dentaire canadienne : |w(CaOODSP)9.933665
85640|qPDF|s1.17 MB|uhttps://publications.gc.ca/collections/collection_2024/sc-hc/H14-575-2024-eng.pdf|z(report)
85640|qPDF|s391 KB|uhttps://publications.gc.ca/collections/collection_2024/sc-hc/H14-575-2024-1-eng.pdf|z(executive summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/061-23-e/POR061-23-report.html|z(report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/061-23-e/summary/POR061-23-summary.html|z(executive summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/061-23-e/index.html|z(complete dataset)