Post-evaluation of stigma and opioid harm reduction advertising campaign (ACET) : methodological report / prepared for Health Canada. : H14-579/2024E-PDF
"In an effort to target and create messaging that resonates with men in physically demanding jobs, a creative concept with a visual identity has been developed as part of Health Canada's multi-year marketing campaign to address the growing opioid overdose crisis"--Page 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.933855&sl=1
| Ministère/Organisme | Canada. Health Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. |
|---|---|
| Titre | Post-evaluation of stigma and opioid harm reduction advertising campaign (ACET) : methodological report / prepared for Health Canada. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique |
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| Note(s) | Cover title. "March 2024." "Supplier name: Ipsos Public Affairs." "Contract Number: CW2338465." "Registration number: POR 090-23." Issued also in French under title: Évaluation post-campagne de la campagne publicitaire sur la réduction de la stigmatisation et des méfaits liés aux opioïdes (OECP) : rapport méthodologique. |
| Information sur la publication | Ottawa, ON : Health Canada = Santé Canada, 2024. ©2024 |
| Description | 1 online resource (34 pages) : illustrations + 1 executive summary (3 pages) |
| ISBN | 9780660702445 |
| Numéro de catalogue |
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| Descripteurs | Opioid abuse -- Canada -- Prevention -- Public opinion. Stigma (Social psychology) -- Canada -- Public opinion. Advertising campaigns -- Canada -- Public opinion. Government advertising -- Canada -- Public opinion. Public opinion -- Canada. |