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      <marc:subfield code="a">9780660709598</marc:subfield>
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      <marc:subfield code="a">H14-593/2024E-PDF</marc:subfield>
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      <marc:subfield code="a">Youth marketing product validation : </marc:subfield>
      <marc:subfield code="b">quantitative and qualitative study : report / </marc:subfield>
      <marc:subfield code="c">submitted to department of Health Canada.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">Ottawa, Ontario : </marc:subfield>
      <marc:subfield code="b">Health Canada = Santé Canada, </marc:subfield>
      <marc:subfield code="c">2024.</marc:subfield>
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    <marc:datafield tag="264" ind1=" " ind2="4">
      <marc:subfield code="c">©2024</marc:subfield>
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      <marc:subfield code="a">1 online resource (164 pages) : </marc:subfield>
      <marc:subfield code="b">illustrations, maps, graphs, photographs + </marc:subfield>
      <marc:subfield code="e">1 summary (23 pages)</marc:subfield>
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      <marc:subfield code="a">text</marc:subfield>
      <marc:subfield code="b">txt</marc:subfield>
      <marc:subfield code="2">rdacontent</marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
      <marc:subfield code="b">c</marc:subfield>
      <marc:subfield code="2">rdamedia</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
      <marc:subfield code="2">rdacarrier</marc:subfield>
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      <marc:subfield code="a">Cover title.</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Prepared by Leger."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Contract number: CW2329161."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"POR 042-23."</marc:subfield>
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      <marc:subfield code="a">"Delivery date: March 26 2024."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Validation de produits de marketing chez les jeunes : étude quantitative et qualitative : rapport.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">"This report details the findings from two waves of research on personal protective measures, which include a survey and focus groups, as well as from a third wave of research focusing on Health Canada's vaping module, conducted through focus groups"--Executive summary, page 5.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">Advertising and youth</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Vaping</marc:subfield>
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      <marc:subfield code="x">Public opinion.</marc:subfield>
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      <marc:subfield code="a">Public health</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
      <marc:subfield code="b">Health Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Léger Marketing, </marc:subfield>
      <marc:subfield code="e">consultant.</marc:subfield>
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    <marc:datafield tag="775" ind1="0" ind2="8">
      <marc:subfield code="t">Validation de produits de marketing chez les jeunes : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.935845</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">6.07 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2024/sc-hc/H14-593-2024-eng.pdf</marc:subfield>
      <marc:subfield code="z">Report</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">1.39 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2024/sc-hc/H14-593-2024-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">Summary</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/042-23-e/042-23-report.html</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
      <marc:subfield code="s">N/A</marc:subfield>
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      <marc:subfield code="z">Summary</marc:subfield>
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