00000nam 2200000zi 4500 9.936097 CaOODSP 20240603082836 m o d f cr cn||||||||| 240327t20242024qucao o f000 0 eng d 9780660710525 CaOODSP eng rda CaOODSP n-cn--- En4-682/2024E-PDF Climate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : qualitative and methodology report / prepared for Environment and Climate Change Canada. Gatineau, Quebec : Environment and Climate Change Canada = Environnement et changement climatique Canada, 2024. ©2024 1 online resource (99 unnumbered pages) : illustrations, photographs + executive summary (9 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Supplier: Narrative Research Inc." "Contract number: CW2323535." "Delivery date: March 28, 2024." "Registration number: POR 026-23." Issued also in French under title: Recherche sur l’opinion publique en matière de campagne de sensibilisation à l’action climatique – test du concept et outil d’évaluation des campagnes publicitaires : rapport qualitatif et méthodologique. "The main objective of this research was to determine which advertising materials would best engage the campaign target audiences and be most effective in its call to action. More specifically, the research was intended to assist ECCC in making a final creative concept selection for production"--Context, page [10]. Climatic changes Canada Public opinion. Climate change mitigation Canada Public opinion. Public opinion Canada. Narrative Research, consultant. Canada. Environment and Climate Change Canada, issuing body. Recherche sur l’opinion publique en matière de campagne de sensibilisation à l’action climatique – test du concept et outil d’évaluation des campagnes publicitaires : (CaOODSP)9.936099 PDF 3.07 MB https://publications.gc.ca/collections/collection_2024/eccc/en4/En4-682-2024-eng.pdf (report) PDF 1.06 MB https://publications.gc.ca/collections/collection_2024/eccc/en4/En4-682-2024-1-eng.pdf (executive summary) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2024/026-23-e/POR026-23-Report.htm (report) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2024/026-23-e/summary/POR026-23-Summary.html (executive summary) EC24100