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| 02933nam 2200445zi 4500 |
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| 001 | 9.936097 |
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| 003 | CaOODSP |
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| 005 | 20240603082836 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240327t20242024qucao o f000 0 eng d |
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| 020 | |a9780660710525 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aEn4-682/2024E-PDF |
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| 245 | 00|aClimate action awareness campaign public opinion research - concept testing & advertising campaign evaluation tool report : |bqualitative and methodology report / |cprepared for Environment and Climate Change Canada. |
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| 264 | 1|aGatineau, Quebec : |bEnvironment and Climate Change Canada = Environnement et changement climatique Canada, |c2024. |
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| 264 | 4|c©2024 |
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| 300 | |a1 online resource (99 unnumbered pages) : |billustrations, photographs + |eexecutive summary (9 unnumbered pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Supplier: Narrative Research Inc." |
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| 500 | |a"Contract number: CW2323535." |
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| 500 | |a"Delivery date: March 28, 2024." |
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| 500 | |a"Registration number: POR 026-23." |
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| 500 | |aIssued also in French under title: Recherche sur l’opinion publique en matière de campagne de sensibilisation à l’action climatique – test du concept et outil d’évaluation des campagnes publicitaires : rapport qualitatif et méthodologique. |
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| 520 | |a"The main objective of this research was to determine which advertising materials would best engage the campaign target audiences and be most effective in its call to action. More specifically, the research was intended to assist ECCC in making a final creative concept selection for production"--Context, page [10]. |
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| 650 | 0|aClimatic changes|zCanada|xPublic opinion. |
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| 650 | 0|aClimate change mitigation|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 710 | 1 |aCanada. |bEnvironment and Climate Change Canada, |eissuing body. |
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| 775 | 08|tRecherche sur l’opinion publique en matière de campagne de sensibilisation à l’action climatique – test du concept et outil d’évaluation des campagnes publicitaires : |w(CaOODSP)9.936099 |
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| 856 | 40|qPDF|s3.07 MB|uhttps://publications.gc.ca/collections/collection_2024/eccc/en4/En4-682-2024-eng.pdf|z(report) |
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| 856 | 40|qPDF|s1.06 MB|uhttps://publications.gc.ca/collections/collection_2024/eccc/en4/En4-682-2024-1-eng.pdf|z(executive summary) |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2024/026-23-e/POR026-23-Report.htm|z(report) |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2024/026-23-e/summary/POR026-23-Summary.html|z(executive summary) |
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