|
000
| 01954nam 2200361zi 4500 |
|---|
| 001 | 9.937027 |
|---|
| 003 | CaOODSP |
|---|
| 005 | 20240418102303 |
|---|
| 006 | m o d f |
|---|
| 007 | cr cn||||||||| |
|---|
| 008 | 240418t20132012bccao o f000 0 eng d |
|---|
| 040 | |aCaOODSP|beng|erda|cCaOODSP |
|---|
| 043 | |an-cn-bc |
|---|
| 086 | 1 |aIu87-1/5-2012E-PDF |
|---|
| 245 | 00|aBritish Columbia's regional approach to EQ : |bfrom strategy to tactics to results. |
|---|
| 246 | 10|aFrom strategy to tactics to results |
|---|
| 264 | 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2013] |
|---|
| 264 | 4|c©2012 |
|---|
| 300 | |a1 online resource (13 pages) : |billustrations, photographs. |
|---|
| 336 | |atext|btxt|2rdacontent |
|---|
| 337 | |acomputer|bc|2rdamedia |
|---|
| 338 | |aonline resource|bcr|2rdacarrier |
|---|
| 490 | 1 |aEQ up close: case study series |
|---|
| 500 | |aCover title. |
|---|
| 500 | |aIssued also in French under title: Approche régionale du QE en Colombie-Britannique : de la stratégie aux résultats en passant par la tactique. |
|---|
| 520 | |a"In May 2011, the Thompson-Okanagan Tourism Association (TOTA) invested in a Canadian Tourism Commission (CTC) Explorer Quotient (EQ) license to inform their 10-year strategic planning process and guide their product development and marketing investments. Eleven months later, a second regional destination marketing organization in British Columbia, Tourism Vancouver Island (TVI) elected to purchase a regional EQ license"--Case summary, page 2. |
|---|
| 650 | 0|aTourism|zBritish Columbia|xMarketing|vCase studies. |
|---|
| 650 | 0|aMarketing research|zBritish Columbia|vCase studies. |
|---|
| 655 | 7|aCase studies|2lcgft |
|---|
| 710 | 2 |aCanadian Tourism Commission, |eissuing body. |
|---|
| 775 | 08|tApproche régionale du QE en Colombie-Britannique : |w(CaOODSP)9.937029 |
|---|
| 830 | #0|aEQ up close: case study series.|w(CaOODSP)9.932590 |
|---|
| 856 | 40|qPDF|s5.86 MB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-5-2012-eng.pdf |
|---|