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| 01954cam 2200361zi 4500 |
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| 001 | 9.937027 |
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| 003 | CaOODSP |
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| 005 | 20240418102303 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240418t20132012bccao o f000 0 eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn-bc |
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| 086 | 1 |aIu87-1/5-2012E-PDF |
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| 245 | 00|aBritish Columbia's regional approach to EQ : |bfrom strategy to tactics to results. |
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| 246 | 10|aFrom strategy to tactics to results |
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| 264 | 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2013] |
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| 264 | 4|c©2012 |
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| 300 | |a1 online resource (13 pages) : |billustrations, photographs. |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 490 | 1 |aEQ up close: case study series |
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| 500 | |aCover title. |
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| 500 | |aIssued also in French under title: Approche régionale du QE en Colombie-Britannique : de la stratégie aux résultats en passant par la tactique. |
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| 520 | |a"In May 2011, the Thompson-Okanagan Tourism Association (TOTA) invested in a Canadian Tourism Commission (CTC) Explorer Quotient (EQ) license to inform their 10-year strategic planning process and guide their product development and marketing investments. Eleven months later, a second regional destination marketing organization in British Columbia, Tourism Vancouver Island (TVI) elected to purchase a regional EQ license"--Case summary, page 2. |
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| 650 | 0|aTourism|zBritish Columbia|xMarketing|vCase studies. |
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| 650 | 0|aMarketing research|zBritish Columbia|vCase studies. |
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| 655 | 7|aCase studies|2lcgft |
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| 710 | 2 |aCanadian Tourism Commission, |eissuing body. |
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| 775 | 08|tApproche régionale du QE en Colombie-Britannique : |w(CaOODSP)9.937029 |
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| 830 | #0|aEQ up close: case study series.|w(CaOODSP)9.932590 |
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| 856 | 40|qPDF|s5.86 MB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-5-2012-eng.pdf |
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