| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.938654 |
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| 003 | CaOODSP |
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| 005 | 20250724085918 |
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| 006 | m o d f |
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| 007 | cr mn||||||||| |
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| 008 | 240524t20252025quc o f000 0 eng d |
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| 020 | |a9780660720890 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|beng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aEm4-45/2024E-PDF |
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| 245 | 00|aUpgrade Your Skills advertising campaign : |badvertising campaign evaluation tool : methodology report / |csubmitted to: Employment and Social Development Canada. |
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| 246 | 10|aAdvertising campaign evaluation tool : |bmethodology report |
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| 246 | 17|aUpgrade Your Skills advertising campaign - methodology report |
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| 264 | 1|a[Gatineau, Québec] : |bEmployment and Social Development Canada = Emploi et développement social Canada, |c2025. |
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| 264 | 4|c©2025 |
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| 300 | |a1 online resource (14 pages, 23 unnumbered pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Delivery Date: February 6, 2025." |
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| 500 | |a"Supplier Name: Narrative Research." |
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| 500 | |a"POR Number: POR 033-23." |
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| 500 | |a"Contract Number: CW2326284." |
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| 500 | |aIssued also in French under title: Développe tes compétences : outil d'évaluation de la campagne publicitaire : rapport méthodologique. |
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| 520 | |a"The Upgrade Your Skills advertising campaign was developed by Employment and Social Development Canada (ESDC) to support the 2022 Fall Economic Statement's priority to invest in skills training by ensuring Canadians have the skills they need to succeed in the job market. The campaign was also designed to support the Budget 2023's objective to prepare the workforce for high-quality jobs through skills development and ESDC's 2022-2023 Departmental Plan commitment to help Canadians access post-secondary education"--Executive summary, page 1. |
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| 546 | |aIncludes Appendix B: Study Questionnaires in English and French. |
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| 650 | 0|aJob hunting|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bEmployment and Social Development Canada, |eissuing body. |
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| 710 | 2 |aNarrative Research, |econsultant. |
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| 775 | 08|tDéveloppe tes compétences : |w(CaOODSP)9.938655 |
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| 856 | 40|qPDF|s1.57 MB|uhttps://publications.gc.ca/collections/collection_2025/edsc-esdc/Em4-45-2024-eng.pdf |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/033-23-e/033-23-report.htm |
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