00000nam 2200000zi 4500 9.939052 CaOODSP 20240814095800 m o d f cr cn||||||||| 240606t20242024onca o f000 0 eng d 9780660722399 CaOODSP eng rda CaOODSP n-cn--- D96-112/2024E-PDF 2023-2024 online disinformation advertising campaign evaluation tool (ACET) : methodology summary. Online disinformation advertising campaign evaluation tool (ACET) Ottawa, Ontario : Communications Security Establishment = Centre de la sécurité des telecommunications, April 2024. ©2024 1 online resource (24 pages) : illustrations + summary (4 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in French under title: Outil d'évaluation de campagnes publicitaires (OECP) - campagne publicitaire de 2023-2024 sur la désinformation en ligne : sommaire de la méthodologie. "Prepared by: Elemental Data Collection." "POR Registration Number: POR 079-23." "PSPC Contract Number: CW2230184." "Delivery Date: April 2024." "The purpose of this research is to assess audience recall and the overall effectiveness of the 2023-2024 Online Disinformation campaign. The ACET will also be used to determine if the campaign helped increase the target audience’s understanding of what disinformation is"--Research objectives, page 4. Disinformation Canada Public opinion. Advertising campaigns Canada Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Communications Security Establishment (Canada), issuing body. Elemental Data Collection Inc., consultant. Outil d'évaluation de campagnes publicitaires (OECP) - campagne publicitaire de 2023-2024 sur la désinformation en ligne : (CaOODSP)9.939054 PDF 827 KB https://publications.gc.ca/collections/collection_2024/cstc-csec/D96-112-2024-eng.pdf Methodology summary PDF 124 KB https://publications.gc.ca/collections/collection_2024/cstc-csec/D96-112-2024-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/communications_security_establishment/2024/079-23-e/079-23-report.html Methodology summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/communications_security_establishment/2024/079-23-e/summary/079-23-summary.html Executive summary