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| 02975nam 2200493zi 4500 |
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001 | 9.939337 |
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003 | CaOODSP |
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005 | 20240916154346 |
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006 | m o d f |
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007 | cr mn||||||||| |
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008 | 240614t20242024onca ob f000 0 eng d |
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020 | |a9780660723655 |
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040 | |aCaOODSP|beng|erda|cCaOODSP |
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043 | |an-cn--- |
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045 | |ay2y2 |
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086 | 1 |aFC5-84/2024E-PDF |
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245 | 00|aPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |bfocus group and ACET methodological report / |cprepared for the Financial Consumer Agency of Canada (FCAC). |
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264 | 1|aOttawa ON : |bFinancial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, |c2024. |
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264 | 4|c©2024 |
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300 | |a1 online resource (63 pages) : |billustrations (chiefly colour) + |esummary (8 pages) |
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336 | |atext|btxt|2rdacontent |
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337 | |acomputer|bc|2rdamedia |
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338 | |aonline resource|bcr|2rdacarrier |
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500 | |aIssued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP. |
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500 | |a"Supplier: Leger Marketing Inc." |
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500 | |a"Contract number: CW2335352." |
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500 | |a"Delivery date: June 10, 2024." |
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500 | |a"POR registration number: POR 078-23." |
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500 | |aThe PDF copy has been replaced [2024-09-16] as requested by the publisher. |
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504 | |aIncludes bibliographical references. |
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650 | 0|aFinance, Personal|zCanada|xPublic opinion. |
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650 | 0|aFinancial literacy|zCanada|xPublic opinion. |
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650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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650 | 0|aPublic opinion|zCanada. |
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710 | 2 |aFinancial Consumer Agency of Canada, |eissuing body. |
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710 | 2 |aLéger Marketing, |econsultant. |
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775 | 08|tEssai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : |w(CaOODSP)9.939340 |
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795 | |tPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |w9.921290 |
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856 | 40|qPDF|s1900 KB|uhttps://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-eng.pdf|z(methodological report) |
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856 | 40|qPDF|s341 KB|uhttps://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-1-eng.pdf|z(executive summary) |
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856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/POR078-23-report.htm|z(methodological report) |
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856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/summary/POR078-23-summary.htm|z(executive summary) |
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