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0019.941085
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007cr |n|||||||||
008240725e20240503oncad   o    f000 0 eng d
020 |a9780660729398
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aH14-640/2024E-PDF
24500|aYouth and young adults vaping segmentation / |cprepared for Health Canada.
264 1|a[Ottawa] : |bHealth Canada = Santé Canada, |cMay 3, 2024.
264 4|c©2024
300 |a1 online resource (186 pages) : |bcolour illustrations, colour charts + |eexecutive summary (14 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Segmentation du vapotage chez les jeunes et les jeunes adultes.
500 |a"Supplier name: Earnscliffe Strategy Group."
500 |a"Contract number: CW2335163."
500 |a"Delivery date: May 3, 2024."
500 |a"Registration number: POR # 077-23."
520 |a"The overall objective of this study was to better understand the segmentations of Canadian youth and young adults aged 13-24 with regard to their psychographic traits, behaviour characteristics, and their values, in order to ultimately better reach these audiences with messaging on making informed choices about vaping and how to quit. With this in mind, the results of this report will help better inform decisions on strategy, target audience(s), key messaging, and activities for future public awareness and education campaigns, including a focus on helping young Canadians quit vaping"--Executive summary, page 2.
650 0|aVaping|zCanada|xPublic opinion.
650 0|aVaping|zCanada|xPrevention|xPublic opinion.
650 0|aYouth|zCanada|xAttitudes.
650 0|aYoung adults|zCanada|xAttitudes.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bHealth Canada, |eissuing body.
7102 |aEarnscliffe Strategy Group, |econsultant.
77508|tSegmentation du vapotage chez les jeunes et les jeunes adultes / |w(CaOODSP)9.941086
85640|qPDF|s5442 KB|uhttps://publications.gc.ca/collections/collection_2024/sc-hc/H14-640-2024-eng.pdf|z(report)
85640|qPDF|s225 KB|uhttps://publications.gc.ca/collections/collection_2024/sc-hc/H14-640-2024-1-eng.pdf|z(executive summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/077-23-e/POR077-23-report.html|z(report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/077-23-e/summary/POR077-23-summary.html|z(executive summary)