Business plan for a western Canada component of a national courseware marketing network : phase III / by Stratford Services Inc. : Co22-831/1991E-PDF

"A need exists for a vehicle that can act as a marketing mechanism to support the Canadian courseware development industry. The Western Canada courseware marketing network is part of a national strategy, but is unique in that it has a demand-side perspective and is a for-profit organization. Communications Canada has contracted Stratford Services to prepare the business plan for the Courseware Marketing Network. This plan is based upon the experience of the contractor and consultations with major users of education/industry training products, courseware developers, representatives from the governments of the four Western Canada provinces, and others involved in the area of education/industry training"--Introduction, page 3.

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