00000nam 2200000zi 4500 9.945795 CaOODSP 20250806121229 m o d f cr mn||||||||| 241202e20241205quca o f000 0 eng d 9780660747378 CaOODSP eng rda CaOODSP n-cn--- Em12-132/2025E-PDF Services for seniors/retirement advertising campaign : creative testing focus group report / prepared for Employment and Social Development Canada (ESDC). Creative testing focus group report [Gatineau, Quebec] : Employment and Social Development Canada = Emploi et développement social Canada, December 5, 2024. ©2024 1 online resource (45 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Supplier: EKOS Research Associates Inc." "Contract Number: CW2372521." "Registration Number: POR 032-24." Issued also in French under title: Campagne publicitaire sur les services aux aînés et la retraite : mise à l'essai de créatifs publicitaires rapport des groupes de discussion. "Employment and Social Development Canada (ESDC) is developing a Services for Seniors/Retirement campaign that will increase awareness and knowledge of Government of Canada retirement programs and resources among Canadians 50 to 65 years old thinking about retirement, which will include information on the Canada Pension Plan (CPP). This campaign will support the 2023 Fall Economic Statement and its key pillar: focusing on making life more affordable for Canadians through enhancements to Old Age Security (OAS), the CPP, and the Guaranteed Income Supplement (GIC). It will also support ESDC's 2024-2025 Departmental Plan in assisting Canadians in maintaining an income for retirement and providing financial benefits to survivors, people with disabilities, and their families"--Summary, page 4. Older people Services for Canada Marketing Public opinion. Retirement Canada Planning Public opinion. Advertising campaigns Canada Public opinion. Older people Canada Attitudes. Public opinion Canada. Canada. Employment and Social Development Canada, issuing body. Ekos Research Associates, consultant. Campagne publicitaire sur les services aux aînés et la retraite : (CaOODSP)9.945796 PDF 3.11 MB https://publications.gc.ca/collections/collection_2025/edsc-esdc/Em12-132-2025-eng.pdf HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/032-24-e/032-24-report-creative-testing.html