00000nam 2200000zi 4500 9.946785 CaOODSP 20250522101526 m o d f cr cn||||||||| 250113t20242024onc o f000 0 eng d 9780660752174 CaOODSP eng rda CaOODSP n-cn--- H14-649/2025E-PDF Post-evaluation of men in trades advertising campaign (ACET) 2024-2025 : methodological report. [Ottawa] : Health Canada = Santé Canada, December 2024. ©2024 1 online resource (46 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Évaluation post-campagne de la campagne publicitaire sur les hommes de métier (OECP) 2024-2025. "Supplier name: Ipsos Public Affairs." "Contract Number: HT372-24-7162." "Registration number: POR 064-24." "The opioid crisis is complex, and it affects all communities, all age groups and all socioeconomic groups. However, men working in physically demanding jobs are disproportionately impacted by substance use related harms, as young to middle-aged men account for approximately three-quarters of apparent opioid related deaths. Furthermore, 30% to 50% of those employed worked in trades at the time of their death. There is an urgent need to address the overrepresentation of this group in the overdose crisis. To target and create messaging that resonates with men in physically demanding jobs, a creative concept with a visual identity was developed as part of Health Canada’s multi-year marketing campaign to address the growing opioid overdose crisis"--page 1. Construction industry Canada Public opinion. Opioids Canada Public opinion. Opioids Overdose Canada Prevention Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Male employees Canada Attitudes. Canada. Health Canada, issuing body. Ipsos (Firm). Public Affairs, consultant. Évaluation post-campagne de la campagne publicitaire sur les hommes de métier (OECP) 2024-2025 : (CaOODSP)9.946786 PDF 1.27 MB https://publications.gc.ca/collections/collection_2025/sc-hc/H14-649-2025-eng.pdf (report) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/064-24-e/064-24-report.html (report) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/064-24-e/index.html (complete dataset)