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0019.946785
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008250113t20242024onc     o    f000 0 eng d
020 |a9780660752174
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aH14-649/2025E-PDF
24500|aPost-evaluation of men in trades advertising campaign (ACET) 2024-2025 : |bmethodological report.
264 1|a[Ottawa] : |bHealth Canada = Santé Canada, |cDecember 2024.
264 4|c©2024
300 |a1 online resource (46 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Évaluation post-campagne de la campagne publicitaire sur les hommes de métier (OECP) 2024-2025.
500 |a"Supplier name: Ipsos Public Affairs."
500 |a"Contract Number: HT372-24-7162."
500 |a"Registration number: POR 064-24."
520 |a"The opioid crisis is complex, and it affects all communities, all age groups and all socioeconomic groups. However, men working in physically demanding jobs are disproportionately impacted by substance use related harms, as young to middle-aged men account for approximately three-quarters of apparent opioid related deaths. Furthermore, 30% to 50% of those employed worked in trades at the time of their death. There is an urgent need to address the overrepresentation of this group in the overdose crisis. To target and create messaging that resonates with men in physically demanding jobs, a creative concept with a visual identity was developed as part of Health Canada’s multi-year marketing campaign to address the growing opioid overdose crisis"--page 1.
650 0|aConstruction industry|zCanada|xPublic opinion.
650 0|aOpioids|zCanada|xPublic opinion.
650 0|aOpioids|xOverdose|zCanada|xPrevention|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
650 0|aMale employees|zCanada|xAttitudes.
7101 |aCanada. |bHealth Canada, |eissuing body.
7102 |aIpsos (Firm). |bPublic Affairs, |econsultant.
77508|tÉvaluation post-campagne de la campagne publicitaire sur les hommes de métier (OECP) 2024-2025 : |w(CaOODSP)9.946786
85640|qPDF|s1.27 MB|uhttps://publications.gc.ca/collections/collection_2025/sc-hc/H14-649-2025-eng.pdf|z(report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/064-24-e/064-24-report.html|z(report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/064-24-e/index.html|z(complete dataset)