000	00000nam 2200000zi 4500
001	9.946819
003	CaOODSP
005	20250516080947
006	m     o  d f
007	cr mn|||||||||
008	250114t20252025pic     o    f000 0 eng d
020	|a9780660752273
040	|aCaOODSP|beng|erda|cCaOODSP
043	|an-cn---
086	1 |aV44-8/2025E-PDF
245	00|a2024-2025 remembrance and recognition ad campaign advertising campaign evaluation tool (ACET) : |bfinal report / |cprepared for Veterans Affairs Canada.
264	1|aCharlottetown, Prince Edward Island : |bVeterans Affairs Canada = Anciens combattants Canada, |c[2025]
264	4|c©2025
300	|a1 online resource (30 pages)
336	|atext|btxt|2rdacontent
337	|acomputer|bc|2rdamedia
338	|aonline resource|bcr|2rdacarrier
500	|aCover title.
500	|a"Supplier: Leger Marketing Inc."
500	|a"Contract Number: CW2230194."
500	|a"Registration Number: POR 056-24."
500	|aIssued also in French under title: Outil d'évaluation des campagnes publicitaires (OECP) sur le jour du Souvenir et la commémoration de 2024-2025 : rapport final.
520	|a"Leger is pleased to present Veterans Affairs Canada with this report on findings from a quantitative survey designed to evaluate the 2024 Remembrance and Recognition advertising campaign using the Government of Canada's Advertising Campaign Evaluation Tool (ACET)"--Executive summary, page 4.
650	0|aRemembrance Day (Canada)|xPublic opinion.
650	0|aVeterans|zCanada|xPublic opinion.
650	0|aGovernment advertising|zCanada|xPublic opinion.
650	0|aAdvertising campaigns|zCanada|xPublic opinion.
650	0|aPublic opinion|zCanada.
710	1 |aCanada. |bVeterans Affairs Canada, |eissuing body.
710	2 |aLéger Marketing, |econsultant.
775	08|tOutil d'évaluation des campagnes publicitaires (OECP) sur le jour du Souvenir et la commémoration de 2024-2025 : |w(CaOODSP)9.946820
795	|t2023 remembrance and recognition ad campaign ACET : |w(CaOODSP)9.932597
856	40|qPDF|s368 KB|uhttps://publications.gc.ca/collections/collection_2025/acc-vac/V44-8-2025-eng.pdf