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    <marc:controlfield tag="003">CaOODSP</marc:controlfield>
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      <marc:subfield code="a">R62-597/2025E-PDF</marc:subfield>
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      <marc:subfield code="a">Parks Canada corporate symbol tracking study 2025 : </marc:subfield>
      <marc:subfield code="b">methods report / </marc:subfield>
      <marc:subfield code="c">prepared for Parks Canada Agency.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">Gatineau QC : </marc:subfield>
      <marc:subfield code="b">Parks Canada = Parcs Canada, </marc:subfield>
      <marc:subfield code="c">March 2026.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="264" ind1=" " ind2="4">
      <marc:subfield code="c">©2026</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">1 online resource (11 pages) : </marc:subfield>
      <marc:subfield code="b">illustrations</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">text</marc:subfield>
      <marc:subfield code="b">txt</marc:subfield>
      <marc:subfield code="2">rdacontent</marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
      <marc:subfield code="b">c</marc:subfield>
      <marc:subfield code="2">rdamedia</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
      <marc:subfield code="2">rdacarrier</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">Issued also in French under title: Étude de suivi du symbole corporatif de Parcs Canada 2025 : rapport méthodologiques.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Supplier name: Advanis."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Contract number: CW2406657."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Delivery date: March 13, 2026."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Registration number: POR 005-25."</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">This record only includes the methods report in PDF; the complete data set with all the data tables wave files in CSV formats are available for free download at https://epe.lac-bac.gc.ca/</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="520" ind1=" " ind2=" ">
      <marc:subfield code="a">"Parks Canada's additional corporate symbol serves as a visual representation of the federal organization and its mission. Public recognition of Parks Canada's corporate symbol serves as one means in a broader toolbox to provide insight into public awareness and connection to the organization's mandate and work, help shape its presence in promotional and educational content, and to protect its identity from misuse by others. Parks Canada has tracked recognition consistently since 2022; this study is continuation of the work and will inform longitudinal patterns in recognition"--Background and objectives, page 3.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="546" ind1=" " ind2=" ">
      <marc:subfield code="a">Text in English, questionnaire in English and French.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="610" ind1="2" ind2="0">
      <marc:subfield code="a">Parks Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="650" ind1=" " ind2="0">
      <marc:subfield code="a">Logos (Symbols)</marc:subfield>
      <marc:subfield code="z">Canada</marc:subfield>
      <marc:subfield code="x">Public opinion.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">Public opinion</marc:subfield>
      <marc:subfield code="z">Canada.</marc:subfield>
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      <marc:subfield code="a">Parks Canada, </marc:subfield>
      <marc:subfield code="e">issuing body.</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="a">Advanis (Firm), </marc:subfield>
      <marc:subfield code="e">consultant.</marc:subfield>
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    <marc:datafield tag="775" ind1="0" ind2="8">
      <marc:subfield code="t">Étude de suivi du symbole corporatif de Parcs Canada 2025 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.959841</marc:subfield>
    </marc:datafield>
    <marc:datafield tag="795" ind1=" " ind2=" ">
      <marc:subfield code="t">Parks Canada corporate symbol tracking study 2023 and 2024 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.947677</marc:subfield>
    </marc:datafield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">302 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2026/pc/R62-597-2025-eng.pdf</marc:subfield>
      <marc:subfield code="z">Methods report</marc:subfield>
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      <marc:subfield code="s">N/A</marc:subfield>
      <marc:subfield code="u">https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2026/005-25-e/005-25-report.htm</marc:subfield>
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