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      <marc:subfield code="a">Building Canada's economy campaign evaluation research - qualitative findings and ACET methodology report : </marc:subfield>
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      <marc:subfield code="c">prepared for: Innovation, Science and Economic Development Canada.</marc:subfield>
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      <marc:subfield code="a">Ottawa, ON : </marc:subfield>
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      <marc:subfield code="a">"Supplier Name: Leger Marketing Inc."</marc:subfield>
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      <marc:subfield code="a">"Contract Number: U1400-25-7181."</marc:subfield>
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      <marc:subfield code="a">"Registration Number: POR 024-25."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Recherche sur l'évaluation de la campagne « Bâtir l'économie du Canada » - résultats qualitatifs et rapport méthodologique de l'OECP : rapport final.</marc:subfield>
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      <marc:subfield code="a">This record only includes the final report in PDF; the complete data set with all the files in various formats is available for free download at https://epe.lac-bac.gc.ca/</marc:subfield>
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      <marc:subfield code="a">"The Building Canada's Economy advertising campaign is a Government of Canada (GC) initiative, led by Innovation, Science and Economic Development Canada (ISED). The campaign is designed to help Canadians and Canadian businesses understand the government's key economic priorities and actions and what this means for them in the short, medium, and long term"--Background and Objectives, page 6.</marc:subfield>
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      <marc:subfield code="e">issuing body.</marc:subfield>
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      <marc:subfield code="a">Léger Marketing, </marc:subfield>
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      <marc:subfield code="t">Recherche sur l'évaluation de la campagne « Bâtir l'économie du Canada » - résultats qualitatifs et rapport méthodologique de l'OECP : </marc:subfield>
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