Emerging Needs Fund 2025-2026 : advertising campaign evaluation tool : methodology report / prepared for Public Services and Procurement Canada (PSPC). : P4-194/2026E-PDF

"Leger is pleased to submit this report to Public Services Procurement Canada (PSPC) detailing the methodology of three online surveys assessing ad recall for three different Emerging Needs Fund (ENF) advertising campaigns. The Advertising Campaign Evaluation Tool (ACET) was used to evaluate the recall of the targeted phases for each campaign. … The Emerging Needs Fund (ENF) is a special fund set-aside in the fiscal framework that allows Public Services Procurement Canada (PSPC) to run advertising campaigns, and related research when necessary, for high-priority, urgent and/or unforeseen issues on behalf of and in collaboration with other Government of Canada (GC) departments. …"--Page 4.

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publications.gc.ca/pub?id=9.965707&sl=1

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