An empirical examination of intuitive expectation sets / by M. Afzal Upal. : D68-6/153-2013E-PDF
This report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.821329&sl=1
| Ministère/Organisme | Canada. Defence R&D Canada. |
|---|---|
| Titre | An empirical examination of intuitive expectation sets / by M. Afzal Upal. |
| Titre de la série | Technical Memorandum ; 2013-153 |
| Type de publication | Série - Voir l'enregistrement principal |
| Langue | [Anglais] |
| Format | Électronique |
| Document électronique | |
| Note(s) | "October 2013." Includes bibliographical references. |
| Information sur la publication | [Ottawa] : Defence Research and Development Canada, c2013. |
| Auteur / Contributeur | Upal, M. Afzal, 1970- |
| Description | viii, 22 p. : tables, graphs. |
| Numéro de catalogue |
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| Descripteurs | Technical reports Information/influence operations |