Anti-spam law's changes to Canadian federal privacy law : a guide for businesses doing e-marketing. : IP54-107/2016E-PDF
"Today’s economy and society are growing increasingly digital and connected. An organization can promote itself to thousands of contacts with a simple click. While it is technically possible to collect thousands and thousands of addresses for marketing purposes or to buy a list from a third party, doing so blindly comes at a risk, both under the law and to an organization’s brand. On July 1, 2014, Canada’s anti-spam law (CASL), Canada’s law against spam and other electronic threats, came into force. This included amendments to the Personal Information Protection and Electronic Documents Act (PIPEDA), the federal private sector privacy law which covers the collection, use and disclosure of personal information in the course of commercial activities"--Page 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.893857&sl=1
| Ministère/Organisme | Office of the Privacy Commissioner of Canada, issuing body. |
|---|---|
| Titre | Anti-spam law's changes to Canadian federal privacy law : a guide for businesses doing e-marketing. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Issued also in French under title: Modifications aux lois canadiennes relatives à la protection de la vie privée découlant de la loi anti-pourriel : un guide pour les entreprises œuvrant dans le domaine du cybermarketing. |
| Information sur la publication | Gatineau, Quebec : Office of the Privacy Commissioner of Canada, [2016] |
| Description | 1 online resource (6 pages) |
| Numéro de catalogue |
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| Descripteurs | Privacy, Right of -- Canada. Electronic mail systems -- Security measures -- Canada. Business enterprises -- Law and legislation -- Canada. Consumer protection -- Law and legislation -- Canada. |