EQ profiles. : Iu86-68/2015E-PDF
"This document introduces the Explorer Quotient (EQ), the Canadian Tourism Commission (CTC's) proprietary market segmentation research specifically created to align Canada's tourism industry with collective product development and marketing know-how. Working together, our aim is to use this sophisticated tool to attract international visitors to Canada"--Page 2.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.931093&sl=1
| Ministère/Organisme | Canadian Tourism Commission, issuing body. |
|---|---|
| Titre | EQ profiles. |
| Variante du titre | Explorer Quotient profiles |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Électronique |
| Document électronique | |
| Note(s) | Cover title. Issued also in French under title: Profils du QE. |
| Information sur la publication | [Ottawa] : Canadian Tourism Commission, [2015] |
| Description | 1 online resource (94 pages) : illustrations, graphs, photographs |
| Numéro de catalogue |
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| Descripteurs | Tourism -- Canada -- Marketing. Travelers -- Canada -- Attitudes. Social values -- Canada. |