|
BP-427E
CANADIAN COMPETITIVENESS
IN TELECOMMUNICATIONS
AND BROADCAST DISTRIBUTION
Prepared by:
Daniel J. Shaw
Economics Division
November 1996
TABLE
OF CONTENTS
INTRODUCTION
A
TELE-COMPETITIVE COUNTRY COMPARISON
CANADIAN
POLICY
GERMAN
POLICY
JAPANESE
POLICY
UNITED
KINGDOM POLICY
UNITED
STATES POLICY
BIBLIOGRAPHY
APPENDIX
A: THE TELE-COMPETITIVENESS INDEX
CANADIAN COMPETITIVENESS
IN TELECOMMUNICATIONS
AND BROADCAST DISTRIBUTION
INTRODUCTION
Innovative technologies
in telecommunications and broadcast distribution, whether hardware, such
as fibre-optic cable, or software applications, such as the Internet,
have immeasurably expanded the carrying capacity of telecommunications
and broadcast distribution networks. These can now incorporate interactive
two-way voice, video, data and graphics information forms, converted to
and from the digital language of computers, to provide new services such
as video-conferencing, high-capacity data retrieval and processing, and
video-on-demand (VOD). These sophisticated telecommunications services
present Canadians and their businesses with many commercial opportunities,
as well a plethora of new ways of organizing daily and business relations.
In fact, these services are becoming increasingly integral to the efficient
and timely movement of information in the modern business world. For example,
they enable companies to take advantage of "just-in-time" inventory,
electronic data interchange, airline computer reservation, and electronic
banking and shopping systems. The associated savings from these new services
and administrative practices will undoubtedly contribute to the competitiveness
of the business sector and to the efficient delivery of government services.
Another important aspect
of these technological developments, however, is that they are fostering
the globalization of commerce and presenting Canadas business sector
with the serious challenge of remaining competitive internationally. Thus,
the "Information Revolution," which appears to be global in
scope, is a double-edged sword. This challenge is not only for individuals
and their businesses, but also for the federal government. As the exclusive
responsibility for telecommunications and broadcasting policy in Canada
is federal, it is incumbent on both Houses of Parliament to provide legislation
and policy that responds to the social, cultural, political and economic
setting of the day. The re-configuration of telecommunications and broadcasting
activities along global, rather than national, lines means that policy
must be re-designed accordingly.
Any proposal for a change
in national telecommunications policy must, however, not only be aware
of the major technological trends in the sector and assess their future
implications, it must also identify the relative competitive positions
of the worlds major corporate players and offer credible predictions
of their policy reactions. Throughout the industrialized world, telecommunications
is recognized as a strategic sector; without a benchmark for the international
competitiveness of the Canadian sector, the precise institutional changes
that our federal government should adopt, and their timing, remain open
to debate. It is incumbent on providers of government policy to complement
their forecast of "winds of change" with details of the prevailing
direction and velocity of these winds.
This paper provides a detailed
analysis of the competitiveness of seven major telecommunications countries.
It describes the competitiveness of the telecommunications sectors in
Canada and its major competitor countries and evaluates their relative
positions; it then examines each countrys most recent industrial
policy developments in order to predict its likely relative position at
the start of the next millennium.
A
TELE-COMPETITIVE COUNTRY COMPARISON
While telecommunications
carriers compete, rather than governments, the non-availability of critical
firm-specific financial and economic data prevent a useful comparison
of carrier-by-carrier competitiveness for each country. Therefore, this
paper takes a much broader approach to national competitiveness, based
on a countrys telecommunications sectoral standing. This analysis
will be followed by a summary of the most recent and up-coming major policy
developments in Canada and selected major countries, which will provide
the base for predicting these countries relative telecommunications
competitiveness well into the first decade of the next millennium.
The chosen countries are
Australia, Canada, France, Germany, Japan, the United Kingdom (U.K.),
and the United States of America (U.S.). Table 1 shows the chosen
criteria: market penetration, quality of service, tariffs, government
policy, productivity, infostructure and sectoral investment.(1)
The last year of complete data is 1993. Most criteria will incorporate
a range of factors, each of which will be indexed within the category
and weighted according to its relative importance. A country ranking will
be posted for each criterion; these rankings will then be tallied on an
equally weighted basis to determine the overall telecommunications competitiveness
of each country.
For example, the market
penetration criterion includes factors such as telephone, cellular mobile,
cable television and Internet services; quality of service is determined
by fault incidences per 100 persons per year; tariffs include an overall
basket of rates for residential and business domestic and international
services, cellular services and packet-switched services as calculated
by the International Telecommunication Union (ITU); government policy
incorporates market entry deregulation, tariff deregulation and privatization;
productivity is determined by total telecommunications revenue generated
per employee; infostructure includes the degree of telephone network
digitization and personal computer and facsimile machine diffusion within
the country; and investment is determined by the amount of sectoral capital
formation per revenue dollar.
The results are shown in
Table 1 and Appendix A provides the composition, factor weights and the
final scores of this index. The finishing positions, in descending order,
were Canada, the U.S., Japan, Australia, the U.K., Germany and France.
The Canadian and American performances were so close that different criteria
or weightings assigned to the factors making up any one competitiveness
criterion could have reversed their rank order. Japan and Australia also
performed more or less equally, while the U.K., France and Germany were
all bunched together at the bottom of this group of seven. Comparing these
results to those of a similar study using 1991 data yields similar country
index values and rankings, thus confirming that nothing much in terms
of relative country competitiveness in telecommunications has changed
in the past two years.(2)
Table 1
Country Tele-Competitiveness Rankings - 1993
Ranking
|
Market
Penetration
|
Quality
of
Service
|
Tariffs
|
Government
Policy
|
1
|
United
States |
Canada* |
Canada |
United
Kingdom |
2
|
Canada |
United
States* |
Australia |
Japan |
3
|
Australia |
Australia* |
United
Kingdom |
United
States |
4
|
Germany |
Japan |
France |
Australia |
5
|
France |
France |
United
States |
Germany |
6
|
United
Kingdom |
Germany |
Japan |
Canada |
7
|
Japan |
United
Kingdom |
Germany |
France |
Ranking
|
Productivity
|
Infostructure
|
Investment
|
Overall
|
1
|
Japan |
United
States |
Germany |
Canada |
2
|
United
States |
Canada |
Canada |
United
States |
3
|
Germany |
United
Kingdom |
France |
Japan |
4
|
France |
Australia |
Japan |
Australia |
5
|
United
Kingdom |
France |
Australia |
Germany |
6
|
Australia |
Japan |
United
Kingdom |
United
Kingdom |
7
|
Canada |
Germany |
United
States |
France |
* Tied for first place, therefore
country rankings reflect their 1992 performances.
Interestingly, the first
two positions in overall competitiveness are awarded to the two countries
that originally chose to have their national telecommunications operations
run by private corporations, complemented by an independent regulator(s),
rather than delegating these operations to a Crown corporation or merging
them within their government-run postal operations. This suggests that,
in telecommunications, merging consumer interests via government representation
within the corporate bureaucracy can diminish sectoral competitiveness.
Also of interest, while
Canada and Australia were hampered by low productivity, mainly due to
their small population bases, they both more than made up for this by
similar means: keeping tariffs artificially low through regulation, thus
achieving high market penetration. This strategy, while very successful
in a natural monopoly technologies environment, is gradually changing,
however. Both countries have recognized its limitations in an environment
characterized by mature telecommunications technologies. As indicated
in Table 2, they have thus begun a move, though at a slower pace
than the U.K., Japan and the U.S., towards liberalized market structures
in order to capture the benefits offered by the new telecommunications
technologies.
Table 2
Market Structure - 1993
Classification
|
Country
|
Australia
|
Canada
|
France
|
Germany
|
Japan
|
U.K.
|
U.S.
|
Public
Switched
Telephone
Network |
Local |
D
|
M
|
M
|
M
|
C
|
C
|
PC
|
Trunk |
D
|
C
|
M
|
M
|
C
|
C
|
C
|
International |
D
|
M
|
M
|
M
|
C
|
D
|
C
|
Data
Communications
and Leased
Lines |
X.25 |
D
|
C
|
1993
|
C
|
C
|
C
|
C
|
LLs |
D
|
C
|
M
|
M
|
C
|
C
|
C
|
Mobile
Communications |
Analogue |
D
|
RD
|
D
|
M
|
RD
|
D
|
RD
|
Digital |
C
|
D
|
D
|
D
|
C
|
C
|
C
|
Radio
Paging |
C
|
C
|
D
|
1994
|
C
|
C
|
C
|
Terminal
Equipment |
CPE |
C
|
C
|
C
|
C
|
C
|
C
|
C
|
C = competition; D = duopoly; RD = regionalized
duopoly; M = monopoly; 199X = year competition to be introduced.
Source: OECD, Communications
Outlook 1995.
CANADIAN
POLICY
Of the seven countries tested,
Canada placed first in terms of overall competitiveness in the sector,
marginally ahead of the U.S. Canada is ranked number one or two in terms
of market penetration, quality of service, tariffs, infostructure
and capital investment; however, it ranked poorly in terms of productivity
and provision of up-to-date government policy.
Since sectoral productivity
is largely determined by network size, the primary reason for this poor
showing is Canadas small and dispersed population base. Little can
be done within the sector to overcome this; realistically, only a higher
fertility rate and a more liberal immigration policy could do so, and
then only in the much longer term. Government policy is another matter;
as Canada has from its inception relied on private firms to operate its
telecommunications facilities, it fares well in this respect. In terms
of deregulating market entry, however, Canada finds itself in the middle
of the pack, while in tariff deregulation (using the ratio of business-to-residential
tariffs as a proxy for price deregulation in the absence of local-to-long-distance
tariff data), it is in second last place. In aggregate, Canada placed
second to last of the seven countries in providing liberalized market
policies.
Canada has up-to-date legislation
in the form of Telecommunications Act of 1993 and is well advanced
relative to other countries in providing timely legislation governing
telecommunications. The government has not, however, provided up-to-date
policy direction to the Canadian Radio-television and Telecommunications
Commission (CRTC) on matters of deregulation, particularly deregulation
of tariffs. While the CRTC was certainly initially slow to accept the
notion of competition in the long distance market, as is suggested by
Canadas eight-year lag behind the U.S. in introducing competition,
the CRTC has decidedly changed direction; this is indicated by its most
recent effort to chart a course towards a deregulated local market, which
by definition starts with rate-rebalancing (see CRTC Telecom Decision
1994-19). The CRTC explains its plans:
The 1994 Framework decision
introduced a series of interrelated initiatives. Just over one month
ago the Commission released its "Split Rate Base" decision,
which implemented many of these initiatives and responded to the governments
request that the Commission review its decision to initiate a program
of partial rate rebalancing. The Commission split the rate bases of
the telephone companies into two segments: utility and competitive.
... Shareholders now bear both the risks and rewards associated with
their companys competitive services. As you know, local rates
are, on average, below cost. A key Commission initiative in the Framework
decision was to partially rebalance rates by increasing local rates
by a staged, preset amount, while simultaneously reducing long distance
rates for basic toll services. This rebalancing exercise was explicitly
designed to be revenue neutral for the phone companies. Contribution
charges, which are paid by both the competitors and the telephone companies
own competitive services, would also be lowered to reflect the reduced
subsidy which is required to support local rates.(3)
The Cabinet, however, by
asking the CRTC to review Telecom Decision 1994-19, stalled the implementation
of rate rebalancing by one year. Moreover, in subsequently relieving Stentor
companies of the obligation to lower basic toll rates in a revenue-neutral
fashion with respect to local call prices (CRTC Telecom Decision 1995-21),
the Cabinet was obviously persuaded by arguments made by Stentor Policy
Inc. and BCE Inc.:
Long distance competition
is now a fact of life for the companies I represent. We have lost 25 per
cent market share since the introduction of competition five years ago,
and there is little indication that this loss in revenue will subside
in the near future. ... Competition is vigorous in Canada, with no shortage
of market entrants. We estimate that there are approximately 300 long
distance competitors operating in the Canadian market, chasing a market
worth approximately $8 billion. The United States also has 300
competitors, but they are operating in a long distance market worth
$100 billion.(4)
Since 1986, Bells
long distance prices have declined by 50 per cent while the consumer
price index has risen by 50 per cent, so, as some would say, in real
terms we have gone down 100 per cent; yet we have not had a general
local rate increase since 1983. The result of dramatically falling long
distance prices and no local rate increase has meant that the price
of long distance in Canada is approximately equal to what it is in the
U.S., but our local residence telephone rates are about half of what
they are in the U.S. The financial impact of this on Bell Canada is
not surprising. Our return on equity went from 13 per cent in the early
1990s to 10.5 per cent in 1993, 9.5 per cent in 1994, and 6.5 per cent
in 1995. In the meantime, the U.S. telephone companies, the RBOCs, are
earning 20 per cent. ... AT&T earned almost 30 per cent last year
and is earning 25 per cent this year.(5)
Cabinets response
suggests that the Government of Canada accepts that Stentors rivals
in the long distance market provide sufficient competition to keep long
distance rates at competitive levels and that this market is ready to
be deregulated (apart from the diminishing competitor contribution rate
that goes to the Stentor companies as compensation for subsidizing local
rates). One could further conclude that this apparent conflict between
the CRTC and the government, plus Cabinets 1995 Direction Orders
to the CRTC for a licensing decision to produce a competitive market in
Direct-to-Home (DTH) satellite broadcast services, is producing unnecessary
and avoidable stakeholder appeals. These and future appeals are exceedingly
costly, both directly, in terms of expenditure of resources, and indirectly,
in terms of the resulting market and investor uncertainty. The question
then arises of whether the current situation could have been avoided by
establishment of a coherent and broadly understood telecommunications
policy. Industrial policy remains stalled at both the formulation and
implementation stages.
The CRTCs current
plans further include a transition period to a deregulated telecommunications
market. In 1998, the CRTC will open up the local telephone market to competition.
At the same time, telecommunications companies will be permitted to enter
the cable television market; until then, they are limited to technical
trials of video-dial-tone services that will obviously mature to some
form of VOD services. These trials, however, are limited to technical
capability and are not permitted to be linked to the acquisition of critical
marketing information on prices or public acceptance.
With regard to the phone
companies, we are not given anything but caution signals. Yellow lights
and red lights are all we see. We have no sense of any green lights
for us to be the explorers that we have been, and to be the innovators
that we have demonstrated we can be. In other words, even at this point,
we are attempting to do market trials. You cannot deploy new technologies
and put in significant investment unless you know whether it will work.
The CRTC tells us we can do technical trials. The world is changing
away from technology. Technology is out there. It is not a question
of choosing that technology; it is more reflective. The business of
the future is to determine what people want. What is the consumer prepared
to buy? What does business want? We are having a difficult time receiving
support and the approvals we are need to move into market trials.(6)
The long distance telephone
companies and cable television companies are the likely entrants into
the local wireline telephone market, which should begin to provide adequate
competition to the Stentor companies within three or four years. In the
interim, local telephone rates are being permitted to rise closer to the
full cost of providing them, resulting in reduced long distance company
compensation to the Stentor companies for the cross-subsidy to local services.
In 1998, rate-base, rate-of-return regulation will be replaced with a
price caps formula that has yet to be determined. Access rules and pricing
to "bottleneck" facilities in the "local loop," the
unbundling of telecommunication facilities and services, and structural
separation proceedings are scheduled to be conducted throughout 1996.
Thus, one could expect a full years notice on the ground rules to
be provided to current and potential sector stakeholders.
Plans to phase out or eliminate
Teleglobe Canadas monopoly on the provision of overseas telecommunications
services are in process but so far not concluded. No plans have been announced
to deregulate or alter the regulatory framework of cable television services,
including tariffs, services bundling provisions and contributions to content
providers, despite the plan to introduce competition. Since competition
will influence the structure and performance of cultural goods and services,
changes to the Broadcasting Act will be needed. The exact timing
of regulatory forbearance in telecommunications and whether it is likely
to come about at all in the regulatory-distinct, but technologically-merging,
cable television services market are still unknown.
The length of the transition
period to competition and the breadth of deregulation in Canada remain
open to speculation. This vagueness reflects the continuing technological
uncertainty, as well as the uncertainty of Canadian officials in predicting
the policy reactions of major competitor countries.
GERMAN
POLICY
The German telecommunications
sector ranked fifth of those in the seven nations compared. This low ranking
stems from a poor record on pricing and service quality, infostructure
and government policy. Only in terms of productivity and capital investment
did the German telecommunications sector do well. Its status is about
to change, however.
In part because of re-unification,
the German infostructure is in relatively poor shape. This to some
degree explains the high investment rate, which has been financed in part
by high telecommunications tariffs, supported by highly non-competitive
regulatory measures. German plans to raise the former East Germanys
penetration rate, which in 1984 was 34 subscriber lines per 100 persons,
and to achieve 100% digitization of eastern local exchanges by 1997 are
ahead of schedule. Pressure from within and outside the country for altering
this course, however, has been notably successful.
Effective as of 1 January
1995, the Government of Germany transformed Deutsche Bundespost Telekom
into a joint stock company, Deutsche Telekom AG (DT). On 30 January
1995, the Government of Germany announced its plans to liberalize entry
and pricing in all telecommunications markets, including international,
long distance and local segments, beginning in 1998. The privatization
of DT is forthcoming; offerings to the public are likely in several tranches,
with 49% of DT shares being sold in 1996 and the government retaining
majority ownership until at least the year 2000.(7)
Some industry commentators, however, suggest that the German government
may be pushed to privatize much more quickly than originally planned,
as American government agencies are making this a condition of DTs
entry to the proposed Phoenix alliance.
The Government of Germany
intends to proceed with the privatization of DT; there will be no provision
for limiting foreign ownership in the company as there is none for DTs
existing and eventual competitors. Liberalization would be complete except
for the allocation of radio frequencies, which has to be in accordance
with the competition rules set out in the Treaty of the European Commission
(EC). Where demand is greater than supply, however, radio spectrum may
be granted under an auction procedure.
In the period before full
competition, non-dominant carriers will only be subject to general rules
of competition as required under EC law, while the dominant carriers,
as determined by Germanys general cartel authority and the ECs
25% market share rule, will have to fulfil certain obligations. These
include provision of specific universal service (i.e., access at affordable
prices), implementation of an open and efficient access to networks and
services, interconnection of networks, the approval of rates by the regulatory
authority and compliance with special accounting regulations.
It is expected that competition
would come primarily from electricity companies that have operated their
own internal telecommunications networks but are being upgraded to public
network standards. Viag and Veba have formed telco subsidiaries and joined
forces with British Telecom plc (BT) and Cable & Wireless plc (C&W),
respectively, to position themselves for entry in 1998.
Germany is now the largest
European market; the unrestricted foreign capital forthcoming to supplement
an already high domestic investment rate in telecommunications will likely
augment the countrys competitiveness standing in both absolute and
relative terms. Liberalization should proceed very rapidly in Germany
as its current high tariffs and low-quality service have created an atmosphere
favourable to reform.
JAPANESE
POLICY
Japans telecommunications
sector placed third of those in the seven countries compared, noticeably
behind Canada and the U.S. but only narrowly ahead of Australia. Japans
strong position emanates from its unmatched high productivity, very good
service quality and liberalized government policy. Its primary weaknesses,
as in many producer-oriented capitalist countries, are rooted in its poor
infostructure and market penetration, the latter caused primarily
by high tariffs.
Since 1985, Japan has opened
up to competition all its telecommunications markets, including the mobile
cellular and digital wireless, local, long distance and international
segments. The market has been classified into Type I or Type II operators,
according to whether they own or lease transmission facilities. The former
monopolies of NTT, KDD and NTT DoCoMo now compete with more than 100 relatively
small companies offering a variety of long distance, satellite, regional
(prefectural), international and mobile communications services. Most
of these companies offer mobile wireless services; there are only three
facilities-based, long distance carriers, two international services carriers
(which are themselves consortia of the largest consumers of these services
in Japan), and 11 regional carriers. There are also in excess of 2,000
small, very specialized Type II carriers.(8)
By 1993, these competitors
had captured approximately 30% of the entire Japanese telecommunications
market. The new carriers have been most successful in mobile services,
where they have a 40% market share, and least successful in local services,
where they have a 7% market share.(9)
Long distance tariffs have declined by more than 55% since the introduction
of competition (60% for international services and more than 70% for leased
lines).(10) Deregulation
has thus been very favourable to Japanese consumers; however, much more
could be accomplished with the contemplated further restructuring of the
telecommunications sector.
Japanese policy makers are
just now coming to grips with the Information Revolution. Japan has traditionally
concentrated its efforts on providing its 140 million people with
high-quality public education to the high school level and then letting
industry invest heavily and selectively in on-the-job training to develop
the human resource skills necessary for aggressive competition in international
markets. Though Japanese industry has been slow to adopt the new information
technologies, this is changing. Stiff competition from low-wage "Asian
Tiger" countries is forcing Japanese companies to raise their labour
productivity, which they see best accomplished by investing in the new
information technologies.
The Diet has launched a
two-pronged attack for overcoming Japans historical disadvantages
in telecommunications (as confirmed by our analysis, these are poor infostructure,
high tariffs and low market penetration). MITI is implementing plans for
greater diffusion of computer hardware and software products, while MPT
is concentrating its efforts on adoption of such telecommunications innovations
as fibre-optic cable, ISDN, and wireless communications.
Japanese planned investments
will total ¥123 trillion or about $1.6 trillion between 1995 and 2010,
by which time the sector is expected to be 100% digital, with a 100% fibre-optic
cable deployment rate in the local loops. The Diet intends to provide
additional financing, including long-term interest-free loans from the
Japan Development Bank for multi-media projects, a 20% rise in capital
depreciation write-off provisions for taxation purposes and special R&D
incentives.
KDD will invest about one
trillion yen in multi-media services through the year 2000: cable/satellite,
¥550 billion; switching/information system, ¥250 billion; and R&D,
¥200 billion. In fiscal year 1995, KDD will invest ¥28 billion of this
amount, with the funds for this investment coming from internal company
sources. Foreign investment in KDD and joint ventures with North American
companies are welcomed. KDD officials, recognizing that Canada is well
advanced in remote education and medicine, believe that there is great
potential for Canadian companies to modify current software for the Japanese
market through joint ventures.
MPT further plans to divide
NTT into a single long distance services provider with four regional operating
companies, on the lines of the U.S. Department of Justices ordered
breakup of AT&T in 1984. This would force the separation and divestiture
of local and long distance telephone networks; the threat of predatory
behaviour by a much smaller and less diversified NTT would therefore be
significantly reduced. Absent these threats from the Goliath NTT, now
the largest telecommunications company in the world, the regional carriers
would seriously contest the dominance of the newer NTT regional operating
companies in their respective local markets. As a result, Japans
telephone services tariffs will eventually begin to reflect the true costs
of providing them; rates between rural and urban, between business and
residential, and between local and long distance services, would be rebalanced
and market penetration improved at the same time. Thereafter, a slow but
persistent rise in Japanese competitiveness in international telecommunications
should be expected.
UNITED
KINGDOM POLICY
The U.K. telecommunications
sector placed sixth of those in the seven countries compared, just barely
ahead of Germany and France. The U.K. benefits from relatively low tariffs,
good infostructure and very liberal market policies. On the other
hand, quality of service, market penetration, productivity and sectoral
investment have been lacking, a perennial problem for the U.K.; however,
government policies put into effect in the early 1990s are likely to change
these conditions by the end of the millennium.
By year end 1995, cable
television passed six million households, laying 40,000 kilometres of
cable and investing £3.2 billion as part of a £12 billion investment plan
to cover 75% of the U.K. population by the year 2005. Cable television
companies currently have 1.1 million subscribers and telephony companies
have 1.2 million. Furthermore, the lack of full telephone number
portability, a barrier to entry for 9% of residential subscribers and
15% of business subscribers, is currently being implemented, with the
cost of compliance to be underwritten by British Telecom (BT).(11)
British officials have always
been quick to point out that the U.K., because of its very liberal market
policies, has been by far the most dynamic market. Competition is more
intense in the U.K. than in any of the other six countries studied. BT
faces competition in residential local services, the fundamental building
block of a national telecommunications network, from Mercury (a subsidiary
of C&W (80%) and BCI Inc. (20%)), cable television companies and public
utilities. In 1994, there were more than 130 companies licensed to provide
voice communications in the U.K., with Mercury and the cable television/telephony
companies capturing about 8% market share in local services. The U.K.
was also the first country to permit cross-industry licensing of telephony
and cable television companies. The only apparent market restriction is
that BT cannot directly enter cable television until at least 2001; the
official positions of the major political parties suggest that this restriction
will not be extended. BT affiliates, however, do own structurally-separated
cable television systems and are developing VOD services.
In England today, they
allow the cable company to provide not only cable services but local
access dial tone services. Our research in the U.K. indicates that 40
per cent of these customers in the U.K. are choosing the "bundled"
service; that is, the service the cable companies and the telephone
companies provide together, and they are using that as a marketing strategy.
One of the things they have been doing ... is that if you subscribe
to their cable, you get local access to the dial tone free for six months.
That is how they are attracting customers to their service.(12)
Without a doubt, this competitive
"hotbed" experiment will resurrect the U.K.s telecommunications
sector. Recent statistics indicate that about 70% of new telephone service
subscribers jointly subscribe to cable television services. Foreign input
into cable television in the U.K. accounts for about 90% of all investment
in this sector; 70% of this foreign input originates in the U.S., mainly
from AT&T and some Regional Bell Operating Companies (RBOCs).(13)
The Radiocommunications Agency, the independent government institution
that allocates radio spectrum for civil purposes, is studying the use
of auctions and various pricing mechanisms to induce more efficient exploitation
of its spectrum. Thus, it is expected that the U.K. will improve its competitive
position in the medium term, with all telecommunications and broadcast
distribution market segments having a competitive structure by 2002.
UNITED
STATES POLICY
The U.S. telecommunications
sector ranked second of those in the seven countries compared, but could
have easily finished first had alternative criteria been chosen. The U.S.
finished anywhere between first and third in all criteria except tariffs
and capital investment. The poor performances in these two criteria are
likely to change dramatically in the short to medium term as the passage
of a new law should bring unfettered competition in all telephone market
segments as well as in cable and satellite television.
The U.S. Congress has recently
passed a wide-sweeping telecommunications bill that will put an end to
the statutory-created monopolies in local telephony and cable television.
The new law allows telephone companies to buy cable systems, or vice versa,
in rural areas with fewer than 35,000 people and under certain circumstances.
The prohibition on acquisition of cable systems in larger communities
remains in force, except for ownership levels below 10%. The new law also
pre-empts state and local regulations barring cable television companies
and others from providing local telephone services; it requires the RBOCs
to negotiate with the telephone entrants for interconnection, number portability,
dialling parity, access to rights-of-way and reciprocal compensation.
In return for granting access and interconnection to their local loops,
and provided some minimal competition criteria have been established,
the RBOCs will be allowed to enter the long-distance market. The tariffs
of the larger cable television companies will be deregulated in three
years or less when competition comes from sources other than direct broadcast
satellites. The tariffs of cable systems with fewer than 50,000 subscribers
and with unaffiliated companies with less than US$250 million in annual
revenues were deregulated upon the bills enactment. As a consequence,
improved performances in tariffs and investment are expected in the short
to medium term.
In 1995, the Federal Communications
Commission (FCC) auctioned off PCS licences for use of its radio spectrum
in a bid to ensure the most efficient use of this scarce resource and
the highest possible return to its owners American citizens/taxpayers.
The auction raised in excess of US$7 billion, adding to the previous years
auctioning off of paging and interactive television licences that had
netted the federal treasury US$2 billion. The three highest Personal
Communications Services licence bidders were:
(1) Wirelessco L.P., a
consortium comprising the Sprint Corporation, Comcast, Cox Communications
and Tele-Communications Inc. (three of the nations largest cable
television companies), winning 29 licences covering a population of
145 million at a cost of US$2.1 billion;
(2) AT&T winning 21
licences covering a population of 107 million at a cost of US$1.7 billion;
and
(3) PCS Primeco L.P.,
a consortium comprising Nynex, Bell Atlantic, Air Touch Communications
and US West, winning 11 licences covering a population of 57 million
at a cost of US$1.1 billion.
The FCC has further auctioned
off its last national Direct Broadcasting Satellite (DBS) slot to MCI/News
Corp. for US$682.5 million. In 1997, MCI/News Corp. will join the four
existing DBS companies: (1) DirecTv, owned by Hughes Electronics
Corp.; (2) United States Satellite Broadcasting, owned by Hubbard
Broadcasting; (3) PrimeStar, owned by TCI, Time Warner, Comcast Corp.,
Continental, Cox Communications and GE Americom; and (4) EchoStar, owned
by EchoStar Communications Corp. The FCC also has plans for auctioning
off spectrum for high-definition television services, estimated to be
worth US$6 billion.
Clearly, the objectives
of the new Telecommunications Act and the adoption of auctions
to allocate spectrum are designed to create a competitive environment,
thereby stimulating greater sectoral investment and lower and re-balanced
service rates at present the two weakest components. It is expected
that the American telecommunications sector should begin showing signs
of increased competitiveness almost immediately. It would not be a big
stretch to conclude that the United States has already surpassed Canada
as the first nation of the world in telecommunications and broadcast distribution.
BIBLIOGRAPHY
Davidson, William H. and
Ronald D. Hubert. A Telecompetitiveness Infostructure: Enabling a New
Future for Canada. Mesa Research, Sponsored by Northern Telecom, May
1994.
Davidson, William H. Telecompetitiveness
and the Wireless Sector: Competition Without Chaos. Mesa Research,
Sponsored by BCE Mobile, May 1995.
Globerman, Steven. "The
Economics of the Information Superhighway." In Thomas J. Couchene.
Technology, Information and Public Policy. John Deutsch Institute
for the Study of Economic Policy, Queens University, Kingston, Canada,
November 1994, p. 243-279.
International Telecommunication
Union. ITU Statistical Yearbook 1993. Geneva, Switzerland, 1995.
International Telecommunication
Union. World Telecommunication Indicators 1994/95. Geneva, 1995.
Japan, Ministry of Posts
and Telecommunications. Reforms Toward the Intellectually Creative
Society of the 21st Century. Tokyo, May 1994.
Japan, Ministry of Posts
and Telecommunications. Outline of the Telecommunications Business
in Japan. Tokyo, July 1995.
London Economics. UK
Government Policy towards the Cable TV Industry and the Case for Staged
Evolution to Full Competition. London, England, January 1995.
OECD. International Telecommunication
Tariffs: Changing Practices and Procedures. Paris, France, 1994.
OECD. Communications
Outlook 1995. Paris, France, 1995.
Senate of Canada. Proceedings
of the Standing Senate Committee on Transport and Communications.
First Session, Thirty-Fifth Parliament 1994-95, Issue Nos. 16 and 34,
36 and 37.
United Kingdom, Parliamentary
Office of Science and Technology. Information Superhighway:
The UK National Information Infrastructure. London, England, May 1995.
United States Government
Accounting Office. Information Superhighway: Issues Affecting Development.
September 1994.
APPENDIX
A
THE TELE-COMPETITIVENESS
INDEX
Competitiveness
Criteria
|
Australia
|
Canada
|
France
|
Germany
|
Japan
|
United
Kingdom
|
United
States
|
Market
Penetration
|
4.28
|
6.04
|
2.92
|
3.83
|
2.85
|
2.86
|
6.63
|
Quality
of Service
|
10.00
|
10.00
|
7.36
|
5.06
|
9.22
|
4.36
|
10.00
|
Tariffs
|
5.36
|
5.75
|
4.89
|
4.55
|
4.69
|
4.97
|
4.78
|
Government
Policy
|
5.45
|
5.13
|
3.11
|
5.42
|
7.20
|
7.68
|
6.01
|
Productivity
|
4.36
|
4.31
|
4.70
|
4.82
|
6.57
|
4.41
|
5.30
|
Infostructure
|
6.02
|
6.60
|
4.67
|
3.60
|
4.56
|
6.03
|
7.42
|
Investment
|
4.05
|
5.89
|
5.44
|
8.46
|
5.02
|
3.27
|
2.87
|
Overall
|
5.65
|
6.25
|
4.73
|
5.11
|
5.73
|
4.80
|
6.22
|
Competitiveness Criteria
|
Country
|
Australia
|
Canada
|
France
|
Germany
|
Japan
|
United
Kingdom
|
United
States
|
Market Penetration
Main Lines per 100 Inhabitants
Cellular Subs. per 1,000 Inhabitants
Internet Hosts per 1,000 Inhabitants
CableTV Subs. per 100 Inhabitants
|
48.2
4.3
1.5
n.a.
|
59.2
4.6
1.8
26.9
|
53.6
0.8
1.0
2.8
|
45.7
2.2
0.7
18.0
|
46.8
1.7
0.2
8.3
|
49.4
2.0
0.9
1.6
|
57.4
6.2
3.1
23.2
|
Quality of Service
Faults per 100 Lines per Year
|
0.0
|
0.0
|
7.5
|
14.0
|
2.2
|
16.0
|
0.0
|
Tariffs (US$)
Residential Services Basket
Business Services Basket
Cellular Mobile Services Basket
Packet-Switched Data
International Residential Services Basket
International Business Services Basket
|
356
984
1,019
10,818
73.38
78.83
|
239
855
1,008
8,657
87.00
90.93
|
319
840
1,938
7,846
102.48
98.83
|
318
855
1,489
14,223
104.87
107.39
|
284
736
1,859
12,402
108.50
103.22
|
338
722
1,344
14,047
94.58
89.16
|
351
846
1,757
8,767
98.47
108.38
|
Government Policy
Market Entry Deregulation
Price Deregulation
(Bus/Resident Ratio)
Privatization |
6.3
5.1
5.0
|
6.3
2.8
10.0
|
2.2
4.8
0.0
|
1.3
10.0
0.0
|
9.4
6.5
5.0
|
8.8
6.2
10.0
|
9.1
2.6
10.0
|
Productivity
Total Revenue per Employee (US$)
|
118,944
|
122,012
|
146,066
|
154,720
|
290,766
|
131,252
|
229,021
|
Infostructure
Digitization (%)
Personal Computers per 100 Inhabitants
Facsimile Machines per 100 Inhabitants |
50.0
21.7
7.1
|
80.0
19.0
6.6
|
86.4
14.0
1.4
|
37.0
14.4
3.1
|
72.0
11.0
3.1
|
74.9
15.1
6.5
|
66.0
27.0
8.2
|
Investment
Investment per Revenue Dollar (%) |
21.3
|
31.0
|
28.6
|
44.5
|
26.4
|
17.2
|
15.1
|
(1)
By infostructure, one means all elements of a countrys information
communications infrastructure, including the capabilities related to the
creation, capture, storage, processing, transmission and reception of
all forms of information.
(2)
William H. Davidson and Ronald D. Hubert, A Telecompetitiveness Infostructure:
Enabling a New Future for Canada, Mesa Research, May 1994.
(3)
David Coville, Canadian Radio-television and Telecommunications Commission,
First Session, Thirty-Fifth Parliament 1994-95, Proceedings of the
Standing Senate Committee on Transport and Communications, No. 34,
p. 6-7.
(4)
Jocelyne Côté-OHara, Stentor Policy Inc., First Session, Thirty-Fifth
Parliament 1994-95, Proceedings of the Standing Senate Committee on
Transport and Communications, No. 37, p. 7.
(5)
Bernard Courtois, Bell Canada, First Session, Thirty-Fifth Parliament
1994-95, Proceedings of the Standing Senate Committee on Transport
and Communications, No. 36, p. 7-8.
(6)
Jocelyne Côté-OHara (No. 37), p. 13.
(7)
Allison and Humphreys et al., Global Telecoms Yearbook 1995,
1995.
(8)
Japan, Ministry of Posts and Telecommunications, Outline of the Telecommunications
Business in Japan, Tokyo, May 1994, p. 3.
(9)
Ibid., p. 5.
(10)
Ibid., p. 8.
(11)
United Kingdom, Office of Telecommunications, Telecom Services: Influences
on Customers Choice of Suppliers, November 1995, p. 6.
(12)
Fares F. Salloum, BC Telecom Inc., First Session, Thirty-Fifth Parliament
1994-95, Proceedings of the Standing Senate Committee on Transport
and Communications, No. 16, p. 50.
(13)
London Economics, UK Government Policy towards the Cable TV Industry
and the Case for Staged Evolution to Full Competition, London, January
1995, p. 8-9.
|
|