Parliamentary Research Branch


PRB 98-8E

TOBACCO CONSUMPTION -
EVOLUTION AND TRENDS

Prepared by:
Claude Blanchette
Economics Division
December 1998


Over the past 30 years, Canadians’ smoking habits have evolved in the general direction of fewer smokers and lower tobacco consumption. There are, however, still disparities in tobacco-use patterns between the sexes and among different age groups, regions of Canada, and socio-economic and cultural groups.

The Tobacco Market in Canada

The cigarette market in Canada has shrunk considerably over the past 16 years. While in 1982 domestic tobacco sales reached a peak of 73.2 billion "cigarette equivalents,"(1) by 1997 the figure was 49.8 billion, or a decrease of 32%.

The drop in daily consumption of cigarette equivalents by Canadians aged 15 and over began in the mid-1970s, and has continued steadily ever since. Daily per capita consumption has fallen by 50%, from 11.5 cigarette equivalents in 1973 to 5.8 in 1997.

Until the early 1980s, the cigarette price index generally followed the same trend as the consumer price index, although the latter increased 60% faster than the cigarette price index between 1950 and 1980. Between 1981 and 1992, however, as a result of major excise taxes imposed on tobacco products (see "Taxation of Tobacco Products"), the cigarette price index shot up six times faster than the consumer price index. In 1993, faced with a growing tobacco-smuggling problem, Canadian governments drastically cut taxes on tobacco products, thereby lowering the cigarette price index by 37% for that year alone.

Prevalence of Tobacco Use

The most recent figures, from Statistics Canada’s 1996-97 National Population Health Survey, indicate that 6.9 million Canadians (29% of the total population aged 15 and over) smoked cigarettes regularly or occasionally in 1996. This was a reduction from 1994-95, when the Survey found that this was the case for 31% of the total population aged 15 or over.

In 1996, more men than women smoked (31% and 26% respectively), and male smokers smoked more than female smokers. Although this difference between the sexes is significant, it is not as marked as it was in 1965, when 61% of men smoked compared to 38% of women. The difference in tobacco use between the sexes has been evening out gradually over the years, until in 1996-97 the proportion of girls aged 15 to 17 who smoked was actually higher than the proportion of boys in that age group who did so (29% vs. 22%).

Consumption patterns among both male and female smokers have changed little during the past 30 years. Over that time, the proportion of smokers who smoke more than 11 cigarettes a day has consistently hovered around 80% for males and 70% for females. According to the 1996-97 Survey, the figure was 80% among male smokers and 60% among female smokers.

In 1965, the percentage of the population who smoked varied between 42 and 45% in all Canadian provinces except Quebec, where the proportion was 51%. Starting in the mid-1970s, however, the proportion of smokers began to show regional differences. These can be grouped into three zones: the Atlantic Canada and Quebec, the Prairies, and British Columbia and Ontario. The 1996-97 Survey showed that 30 and 32% respectively of the population in Atlantic Canada and Quebec were smokers, 28% on the Prairies, and 20 and 25% respectively in British Columbia and Ontario.

The 1996-97 Survey also indicated that smoking rates are inversely proportional to levels of education. Of those who have never finished high school, 39% are smokers. This proportion drops gradually as the level of education rises (high school, college, university), to reach 16% among those with a university degree. There is a similar relationship between smoking rates and income levels (probably strongly correlated with levels of education). In the lowest income bracket, 42% smoke, compared to 20% of those in the highest income bracket.

Significant cultural differences emerge with respect to smoking. In 1994-95, 35% of Francophones smoked, 26% of Anglophones, and 15% of those from other cultural backgrounds. A study carried out by Health Canada in 1996-97 indicated that, while 32% of Canadians as a whole were smokers, the proportion jumped to 56% for members of First Nations, 57% for Metis and 72% for Inuit.

Type of Cigarette Smoker, by Age Group, Education,
Income, Family Type and Province

Sex

Pop’n Estimate (‘000)

Daily (%)

Smokers Current (%)

Former (%)

Never (%)

Cigarettes/day daily smokers (mean#)

AGE GROUP
Total age 12+ Male 12099

26%

30%

31%

39%

18.9

Female 12495

21%

25%

26%

48%

15.7

Both 24595

24%

28%

29%

44%

17.3

Age 12-14 Male

580

**

6%

13%

80%

10.8

Female

571

6%

10%

15%

75%

8.15

Both

1151

4%

8%

14%

78%

9.08

Total age 15+ Male

11519

27%

31%

32%

36%

Female

11924

22%

26%

27%

47%

Both

23444

24%

29%

29%

42%

Age 15-19 Male

1086

21%

27%

17%

56%

Female

1025

23%

31%

21%

48%

Both

2110

22%

29%

18%

52%

Age 15-17 Male

683

17%

22%

19%

59%

12.6

Female

601

21%

29%

22%

49%

10.8

Both

1284

19%

25%

20%

54%

11.8

Age 18-44 Male

10836

32%

37%

23%

40%

Female

11323

26%

31%

25%

44%

Both

22160

29%

34%

24%

42%

Age 18-19 Male

403

28%

36%

14%

50%

13.9

Female

424

26%

34%

19%

46%

11.8

Both

826

27%

35%

16%

48%

12.8

Age 20-24 Male

948

31%

38%

18%

43%

15.3

Female

924

25%

31%

22%

47%

13.2

Both

1873

28%

35%

20%

45%

14.2

Age 25-34 Male

2209

31%

36%

19%

45%

18

Female

2263

26%

31%

25%

44%

14.8

Both

4472

28%

34%

22%

44%

16.4

Age 35-44 Male

2645

33%

37%

29%

34%

20.1

Female

2593

27%

30%

27%

43%

16.8

Both

5238

30%

33%

28%

38%

18.6

Age 45-54 Male

1922

28%

31%

38%

30%

21.4

Female

1849

23%

25%

29%

45%

17.6

Both

3771

25%

28%

34%

37%

19.5

Age 55-64 Male

1231

23%

26%

47%

26%

20.5

Female

1334

19%

21%

29%

49%

17.1

Both

2565

21%

24%

38%

38%

18.8

Age 65-74 Male

930

17%

20%

55%

25%

18

Female

1166

13%

15%

30%

55%

16.1

Both

2096

15%

17%

41%

42%

17

Age 75+ Male

549

11%

13%

60%

26%

17.2

Female

771

7%

9%

27%

63%

14.4

Both

1320

8%

11%

41%

48%

15.6

EDUCATION

Less than High School Male

3764

38%

42%

31%

27%

19.8

Female

3762

33%

36%

21%

42%

16.4

Both

7526

36%

39%

26%

35%

18.2

High School

Male

4417

27%

32%

32%

36%

18.6

Female

4890

22%

26%

28%

46%

15.3

Both

9307

24%

28%

30%

42%

16.9

College

Male

1998

25%

28%

31%

31%

17.6

Female

2137

18%

23%

25%

42%

16.2

Both

4134

21%

25%

28%

37%

17.6

University

Male

1826

11%

16%

28%

46%

15.8

Female

1635

9%

12%

24%

54%

13.2

Both

3461

10%

14%

27%

49%

14.6

INCOME

Lowest

Male

411

40%

42%

24%

33%

18.1

Female

559

36%

39%

23%

38%

16.4

Both

970

37%

41%

23%

36%

17.1

Lower Middle

Male

966

35%

40%

28%

32%

19.2

Female

1296

31%

34%

22%

44%

16.2

Both

2262

33%

36%

24%

39%

17.3

Middle

Male

2937

28%

33%

34%

33%

19

Female

3256

24%

28%

24%

48%

15.8

Both

6194

26%

30%

29%

41%

17.4

Upper Middle

Male

4117

25%

29%

32%

39%

18.4

Female

3845

20%

24%

29%

47%

15.3

Both

7962

23%

27%

30%

43%

17

Highest

Male

1735

16%

20%

36%

44%

18.3

Female

1372

13%

16%

31%

53%

14.5

Both

3107

15%

18%

34%

48%

16.7

Not Stated

Male

1933

24%

28%

29%

41%

18.8

Female

2167

19%

23%

22%

54%

15.2

Both

4100

21%

25%

25%

48%

17

 

FAMILY TYPE
Couple with children Male

6534

23%

28%

32%

40%

18.1

Female

6036

18%

21%

25%

54%

15.2

Both

12569

20%

24%

28%

47%

16.9

Unattached

Male

2822

25%

28%

33%

38%

18.7

Female

2754

21%

25%

29%

46%

15.6

Both

5576

24%

27%

31%

42%

17.2

Couple Alone

Male

1839

36%

39%

28%

32%

19.4

Female

2111

30%

34%

24%

42%

15.8

Both

3950

33%

37%

26%

37%

17.8

Single Parent

Male

799

31%

36%

29%

35%

19.5

Female

1505

34%

38%

21%

40%

15.9

Both

2304

33%

38%

23%

39%

16.9

PROVINCE

NF

Male

238

31%

36%

34%

30%

19

Female

240

22%

26%

27%

47%

13.2

Both

478

26%

31%

31%

38%

16.2

PEI

Male

55

35%

40%

28%

32%

21.9

Female

57

18%

25%

28%

47%

17.4

Both

113

27%

32%

28%

40%

20.2

NS

Male

376

30%

35%

32%

33%

20.3

Female

399

25%

27%

30%

43%

15.7

Both

775

28%

31%

31%

38%

18

NB

Male

310

28%

30%

35%

36%

20.4

Female

322

24%

26%

25%

48%

16.1

Both

632

26%

28%

30%

42%

18.3

Atlantic

Male

979

30%

34%

33%

33%

Female

1018

24%

26%

28%

46%

Both

1998

27%

30%

31%

39%

QC

Male

3006

32%

36%

31%

33%

20.3

Female

3125

26%

29%

25%

46%

17.3

Both

6131

29%

32%

28%

40%

18.8

ON

Male

4571

23%

28%

30%

42%

18.5

Female

4753

19%

22%

24%

53%

15.7

Both

9323

21%

25%

27%

47%

17.1

MB

Male

443

24%

29%

32%

39%

18.8

Female

459

20%

24%

27%

49%

15.7

Both

902

22%

26%

29%

44%

17.2

SK

Male

395

24%

30%

33%

37%

18.9

Female

406

25%

29%

27%

44%

15.2

Both

801

24%

29%

30%

40%

16.9

AB

Male

1125

25%

30%

28%

42%

19.2

Female

1119

22%

26%

23%

50%

15.6

Both

2244

23%

28%

26%

46%

17.4

Prairies

Male

1963

25%

30%

30%

40%

Female

1984

22%

26%

25%

49%

Both

3947

23%

28%

27%

44%

BC

Male

1580

22%

25%

35%

40%

18.4

Female

1616

19%

24%

34%

43%

15.1

Both

3196

20%

24%

34%

42%

16.6

Source: Statistics Canada, Health Statistics Division, National Population Health Survey, Custom Tabulation, 1.


(1) A "cigarette equivalent" equals 1 gram for a cigarette and 2.5 grams for a cigar; this definition is consistent with the one used by the OECD (see OECD Health Data 1998).