Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde. : T22-196/2010E

Cover image

Helps transportation planners, TDM specialists, and program managers influence transportation choices. It has been designed to help practitioners focus on practical first steps and explore additional social marketing considerations. The guide breaks planning into eight steps and includes worksheets to walk you through each step.

Permanent link to this Catalogue record:
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Publication information
Department/Agency Canada. Transport Canada.
Title Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde.
Publication type Monograph
Language [English]
Other language editions [French]
Format Paper
Other formats Electronic-[English]
Publishing information Ottawa - Ontario : Transport Canada November 2010.
Binding Spiral binding
Description 81p. : glossary, references, photographs ; 28 cm.
ISBN 978-1-100-17233-0
Catalogue number
  • T22-196/2010E
Departmental catalogue number TP 15092E
Subject terms Transport policy
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