Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde. : T22-196/2010E
Helps transportation planners, TDM specialists, and program managers influence transportation choices. It has been designed to help practitioners focus on practical first steps and explore additional social marketing considerations. The guide breaks planning into eight steps and includes worksheets to walk you through each step.
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| Department/Agency | Canada. Transport Canada. |
|---|---|
| Title | Changing transportation behaviours : a social marketing planning guide / [by] Jay Kassirer, François Lagarde. |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Paper |
| Other formats | Electronic-[English] |
| Publishing information | Ottawa - Ontario : Transport Canada November 2010. |
| Binding | Spiral binding |
| Description | 81p. : glossary, references, photographs ; 28 cm. |
| ISBN | 978-1-100-17233-0 |
| Catalogue number |
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| Departmental catalogue number | TP 15092E |
| Subject terms | Transport policy |
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