Making a difference : the impact of the Health Promotion Directorate's social marketing campaigns (1987-1991) : H14-57/1991E-PDF
“The Department of National Health and Welfare currently implements four health promotion social marketing campaigns. This report concerns three of these campaigns, each of which is part of a comprehensive national program: "Really Me/Drogues, pas besoin!" (Canada’s Drug Strategy); "Play It Smart/Moi, J’ai toute ma tête!" (National Program on Impaired Driving); and "Break Free/Fumer, c’est fini!" (National Strategy to Reduce Tobacco Use).”—Executive Summary, Page i of viii.
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Department/Agency | Canada. National Health and Welfare. |
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Title | Making a difference : the impact of the Health Promotion Directorate's social marketing campaigns (1987-1991) |
Publication type | Monograph |
Language | [English] |
Other language editions | [French] |
Later edition | Making a difference II : |
Format | Electronic |
Electronic document | |
Note(s) | For a revised edition, please see H14-57/1992E-PDF. |
Publishing information | Ottawa - Ontario : National Health and Welfare [1991]. |
Description | 82p.fig., graphs, illus., tables |
Catalogue number |
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Edition | [First edition] |
Subject terms | Adolescents Health promotion Social programs |
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