On memorability of maximally counterintuitive ideas / by Mary Harmon-Vukic, M. Afzal Upal and Caitlin Trainor.: D68-6/117-2013E-PDF
Previous work has suggested that concepts that are only slightly counterintuitive are more memorable than concepts that are intuitive or overly counterintuitive (Boyer 1994; Boyer and Ramble, 2001) even though causes for this memory advantage have been debated (Barrett 2008; Upal 2009). This paper presents two studies conducted to better understand the cognitive processes that underlie memory for counterintuitive concepts. They suggest that additional time spent processing counterintuitive concepts may be the primary driver of the MCI effect rather than domain violation.
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| Department/Agency | Canada. Defence R&D Canada. |
|---|---|
| Title | On memorability of maximally counterintuitive ideas / by Mary Harmon-Vukic, M. Afzal Upal and Caitlin Trainor. |
| Series title | Technical Memorandum ; 2013-117 |
| Publication type | Series - View Master Record |
| Language | [English] |
| Format | Electronic |
| Electronic document | |
| Note(s) | "November 2013." Includes bibliographical references. |
| Publishing information | [Ottawa] : Defence Research and Development Canada, c2013. |
| Author / Contributor | Harmon-Vukic, Mary. Upal, M. Afzal, 1970- Trainor, Caitlin. |
| Description | viii, 16 p. : tables, graphs. |
| Catalogue number |
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| Subject terms | Technical reports Memory Effective messages |