Foodservice profile in Vietnam / [prepared by Julie Acheson].: A74-3/2016-1E-PDF

"Vietnam represents the third largest foodservice market in terms of sales out of the Association of Southeast Asian Nations (ASEAN). However, it has experienced the most growth since 2011, with a sales increase of approximately 77.6%. Although Vietnamese consumers are price sensitive, they are increasingly willing to spend on products that are perceived to be healthier or of higher quality, especially when food safety or hygiene is a concern. This trend may also explain why consumers are increasingly moving from street kiosks toward other types of foodservice establishments. Chained cafés and bars often benefit from their association with modern Western lifestyles because of the belief that they offer high quality products and professional service. Although it is still a small category with few outlets, the home delivery category is also increasing in popularity at a rapid rate. This category mainly consists of pizza delivery establishments and is taking advantage of the population’s increased Internet access by offering online ordering sites"--Executive summary, p. 1

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