Finance and treasury - BDC Viewpoints study, December 2011 : market intelligence (marketing) at BDC.: CC143-19/2011E-PDF
"Overall, most entrepreneurs have a business plan, a marketing plan, and forecasts and budgets. Most of these documents are limited to a short-term view and contain mostly realistic projections"--p. 2
Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.833148&sl=0
| Department/Agency | Business Development Bank of Canada. |
|---|---|
| Title | Finance and treasury - BDC Viewpoints study, December 2011 : market intelligence (marketing) at BDC. |
| Variant title | Finance and Treasury ViewPoints survey – December 2011 |
| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Electronic |
| Electronic document | |
| Note(s) | Issued also in French under title: Finance et trésorerie - étude Points de vue de BDC, décembre 2011 : intelligence de marchés (Marketing) à BDC. |
| Publishing information | [Montreal] : Business Development Bank of Canada, 2011. |
| Description | 49 p. : figs. |
| Catalogue number |
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| Subject terms | Entrepreneurs |
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